Sirius to celebrate upcoming national launch at MIS

Sirius to celebrate upcoming national launch with special concert at NASCAR race. Sirius Satellite Radio 400 Concert to feature The Blues Brothers starring Dan Aykroyd and Jim Belushi, Mitch Ryder and the Detroit Wheels. Soluna to also perform...

Sirius to celebrate upcoming national launch with special concert at NASCAR race.

Sirius Satellite Radio 400 Concert to feature The Blues Brothers starring Dan Aykroyd and Jim Belushi, Mitch Ryder and the Detroit Wheels.
Soluna to also perform National Anthem.

NEW YORK - June 6, 2002 - Sirius Satellite Radio (NASDAQ: SIRI), the premier satellite radio broadcaster, today announced that the company will host a special concert to kick-off the inaugural Sirius Satellite Radio 400 at the Michigan International Speedway. The Blues Brothers starring Dan Aykroyd and Jim Belushi; Mitch Ryder and the Detroit Wheels; and Soluna are scheduled to perform at the Sirius concert on Saturday, June 15. The Sirius service, currently available in 37 states, is expected to be available nationwide July 1.

As a part of the weekend's events, DreamWorks Records recording stars, Soluna, will also perform the U.S. National Anthem prior to the start of the Sirius Satellite Radio 400 on June 16. The female foursome recently released its debut album, For All Time, which includes the hit single, "For All Time."

"Not only will Sirius provide listeners with great music the way it was meant to be heard - without any commercials - but we're also sharing our love for music by hosting a concert for the thousands of NASCAR fans that will attend the Sirius Satellite Radio 400," said Joseph P. Clayton, President and CEO of Sirius Satellite Radio. " By leveraging our partnership with the International Speedway Corporation, we're able to provide such special events for NASCAR fans, which in turn, will directly reach millions of potential satellite radio subscribers, help promote our brand and drive subscriber activations."

Sirius Concert Lineup

Once a skit on the hit NBC television comedy series Saturday Night Live, The Blues Brothers are accredited to successfully introducing a number of soul and blues classics to a new generation of listeners. While opening up for Steve Martin in 1978, The Blues Brothers recorded Briefcase Full of Blues. The album went platinum and launched the Top 40 hit covers, "Soul Man" and "Rubber Biscuit."

Aykroyd can also be heard on the "Sirius Blues" channel #90 in a daily feature spotlighting interviews with the biggest names in blues, such as BB King, Robert Cray and John Mayall. Belushi is currently staring in the hit ABC sitcom "According to Jim." He plays an all-American guy's guy, who's happily married with three kids and tries to find time to play with his six-man garage blues band.

With their turbo charged, high-energy sound and powerful live performances, Mitch Ryder and The Detroit Wheels have experienced much mainstream success over the past 40 years with many hit singles including "Sock It to Me Baby," "Jenny Take A Ride," "Little Latin Lupe Lou," "Devil With A Blue Dress On" and "Good Golly Miss Molly."

The concert will be held on the Michigan International Speedway property at the corner of Brooklyn Road and U.S. 12, on Saturday, June 15, following the ARCA race at approximately 5 p.m. All fans with a ticket to Saturday's on-track events will be admitted to the concert, as well as fans with weekend infield access wristbands. Fans are encouraged to bring blankets and lawn chairs to enjoy the concert. Parking is available throughout the Michigan International Speedway grounds.

Sirius Satellite Radio 400 Activities in Michigan

Throughout the weekend from June 14 through 16, Sirius will transform the historic track, situated in the backyard of the big-three automotive manufacturers, into a unique entertainment venue with a host of exciting consumer promotions and activities. The Michigan International Speedway, which draws hundreds of thousands of fans on race weekends, will also host the Sirius "Rhythm of the Road" mobile tour and various Sirius information booths that will drive subscriptions and allow fans to experience the Sirius service live. Sirius will also have mobile installation teams touring the Speedway throughout the weekend to sell and install Sirius systems for race fans.

These events are a part of the company's comprehensive partnership with ISC and title sponsorship of two NASCAR Winston Cup Series events that also includes the Sirius Satellite Radio at The Glen at Watkins Glen International on August 9 through 11.

About the Sirius Race Team Sponsorship

As part of its multi-year agreement with ISC's wholly-owned facilities, Sirius, the official satellite radio partner for ISC, will reach NASCAR fans on a number of different levels, including direct-to-consumer promotions, at-track activation at ISC venues, and co-marketing opportunities with local retail partners, all designed to drive new subscribers for the Sirius entertainment service. Also, Sirius will have the right to leverage official track and event logos in-market to grow its subscriber base, and create enticing consumer promotions at retail.

The relationship with ISC's facilities makes Sirius one of the most significant sponsors to enter NASCAR this season, as it introduces its unique brand of audio entertainment to NASCAR's loyal fans through the marketing sponsorships at ISC facilities and its primary sponsorship of the No. 7 Sirius Satellite Radio Dodge Intrepid R/T.

About Sirius

Sirius Satellite Radio, the country's premier in-car audio entertainment provider (, is turning on its national service and turning up the volume of its marketing program through motorsports. Sirius is the entertainment partner for motorsports entertainment leader International Speedway Corporation and the sponsor of two NASCAR Winston Cup events -- the Sirius Satellite Radio 400 at Michigan International Speedway and Sirius Satellite Radio at The Glen at Watkins Glen International in New York. It also sponsors the No. 7 Sirius Dodge Intrepid R/T driven by Casey Atwood and co-owned by NASCAR champions Jim Smith and Ray Evernham.

Sirius is the only digital-quality satellite audio entertainment service to deliver 60 original channels of completely commercial-free music and 40 world-class sports, news and entertainment channels to motorists throughout the continental United States. Sirius Satellite Radio systems are available today at leading electronics retailers in select markets and are expected to be available as options on many leading automotive models beginning in 2002.

Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to Sirius Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2001. Among the key factors that have a direct bearing on our results of operations are our dependence upon third parties to manufacture, distribute, market and sell Sirius radios and components for those radios; the potential delay in implementing our business plan; the unproven market for our service; our competitive position; and our need for additional financing.


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About this article
Series NASCAR Cup
Drivers Casey Atwood , Steve Martin , Ray Evernham