Boris Said and Team SoBe No Fear Energy set for Toyota/Save Mart 350 With its striking red and black ...
Boris Said and Team SoBe No Fear Energy set for Toyota/Save Mart 350
With its striking red and black #60 Ford Fusion, Boris Said and the SoBe No Fear Energy NASCAR Nextel Cup team are set to compete in this weekend's Toyota/Save Mart 350, round 16 of the 36-round 2007 NASCAR Nextel Cup Series.
The first of two roadcourse races present on the 2007 Nextel Cup schedule, the Toyota/Save Mart 350 will take place on the picturesque 12-turn, 1.99- mile Infineon Raceway circuit. Located just 30 minutes north of San Francisco's Golden Gate Bridge, the sweeping Infineon circuit is etched out of a 1,600-acre parcel of land situated in the lush Sonoma Valley.
Having qualified and competed at both the 2007 Daytona 500 at Daytona International Speedway and the Aaron's 499 at Talladega Superspeedway - easily, two of the most prestigious races of the year - the Toyota/Save Mart 350 will be the third race of the season for the Sobe No Fear Energy team - and a race the organization is very much looking forward to. For not only is driver Boris Said renowned for his deft driving skills on the Infineon roadcourse - Said placed ninth at Infineon in 2006 - he will go there to compete in NASCAR's new Car of Tomorrow. Already raced upwards of eight times in 2007 - all on ovals - the 110-lap (218.9-mile) Toyota/Save Mart 350 will mark the premiere of the Car of Tomorrow on a roadcourse. Said's roadcourse skills, in tandem with the new car - a car Crew Chief Frank Stoddard and crew have spent a significant amount of time testing and developing - provides the team with a genuine shot at not only a top 10 finish, but perhaps even a chance at driving down victory lane.
Ready to run in its traditional red and black Sobe No Fear Energy Drink colors, the team is also very pleased to announce that the bright yellow and black logos of Dollar General will grace the #60 Ford. Based in Goodlettsville, Tennessee and 8,260 stores in size, the nation's number one dollar store segment leader is back on-board after a very successful experience with the team at the 2006 Pepsi 400 at Daytona International Speedway.
The Sobe No Fear Energy team is also delighted to reveal the addition of a new sponsor for the Toyota/Save Mart 350. Aussie Vineyards, poised to launch their new wine brand "Au" in cooperation with Raley's, a Northern California supermarket chain that includes Raley's, Nob Hill and Bel Air stores, will support the #60 Ford as part of a six-week promotional campaign to introduce the Au brand in Raley's 135 retail outlets.
"It's the same story every year," says driver Boris Said of the Toyota/Save Mart 350. "Every year I have two favorite races - the roadcourse races at Infineon and at Watkins Glen (on August 12, 2007). Every year I really look forward to coming back to Infineon because I've won so many races in so many different types of cars there. I think that this year, especially with the Car of Tomorrow, we have a realistic opportunity of running in the top five, and maybe even getting our first win. What's also exciting about going to Infineon this year is the level of interest great companies have shown in us by wanting to be a part of the SoBe No Fear Racing team. We're very excited to have Dollar General back on board with us. We feel like they're more of a family to us than a traditional sponsor as they were on our car last July when we won the Bud Pole and finished fourth at the Pepsi 400 at Daytona. And what makes things even more exciting is that we now have Aussie Vineyards and their retail partner Raley's working with us as new sponsors. Aussie Vineyards and Raley's are great companies and I can't think of a better place to premiere the new Au wine than the Sonoma area, one of the premiere wine regions in the entire world. So I really help we can do well at Infineon and that fans will continue to support the team by going into these fine retailers to buy SoBe No Fear Energy Drink and Au wine. It's like I always say, "sell more cases, and we'll run more races."