M&M'SÂ® And UPS Deliver Star Wars Chocolate M-Pire To NASCAR Elliott Sadler and Dale Jarrett Race for Opposite Sides of the "Force" in Phoenix Just Weeks Before Release of Star Wars: Episode III Revenge of the Sith CHARLOTTE, N.C., (April...
M&M'S® And UPS Deliver Star Wars Chocolate M-Pire To NASCAR
Elliott Sadler and Dale Jarrett Race for Opposite Sides of the "Force" in Phoenix Just Weeks Before Release of Star Wars: Episode III Revenge of the Sith
CHARLOTTE, N.C., (April 5, 2005) - Storm troopers, a wookiee, Darth Vader and the Yellow M&M'S Brand Character M-Vader are all potential sights at Phoenix International Raceway (PIR) on April 23, 2005. Add NASCAR Nextel Cup drivers and teammates Elliott Sadler and Dale Jarrett and the Star Wars Chocolate M-Pire is complete. This fun collaboration of characters is part a promotion between Masterfoods USA and the Lucasfilm for the May 19 release of Star Wars: Episode III Revenge of the Sith. Masterfoods USA is debuting limited edition Dark Chocolate M&M'S in celebration of the year's most anticipated theatrical release.
M&M'S and UPS are uniting under the banner of the Star Wars Chocolate M-Pire but are separated by dark Darth and light Jedi sides. Supporting characters include Sadler's 'Darth Side' team members and a specially designed #38 Dark Chocolate M&M'S Ford Taurus. UPS driver Jarrett and crew will channel the positive power of the Force through the efforts of the #88 UPS/Milk Chocolate M&M'S Ford Taurus representing the Jedi.
Close friends both on and off the track, Sadler and Jarrett will be on opposite sides of the Force while battling for a victory in the Subway Fresh 500 at PIR.
"I was really excited to hear I was driving for the dark side," said Sadler. "I grew up watching the first three Star Wars movies and I thought that Darth Vader and the storm troopers were very cool. It is just another reason why I feel so lucky to drive for M&M'S. Not only do we get to be a part of the final movie release of such an epic saga, but we're also enlightening all of the loyal NASCAR and Star Wars fans about Dark Chocolate M&M'S."
Some of the popular M&M'S Characters are for the first time joining Jarrett on the #88 UPS/Milk Chocolate M&M'S Ford Taurus including Sadler's personal favorite, Green. The magnitude of being involved with the Star Wars franchise is not lost on Jarrett, the 1999 NASCAR NEXTEL Cup Series Champion.
"I think it goes without saying that Star Wars is one of the great iconic movies of our time," Jarrett said. "With this being the final installment of that epic, it's pretty special to be part of the promotions surrounding the release of the film. UPS has a great relationship with M&M'S, and I think it's an excellent opportunity for the two sponsors to work together in promoting Revenge of the Sith. I'm looking forward to representing the 'light side' of the Force in Phoenix. Hopefully we can win one for the good guys in April."
"In creation of the Star Wars Chocolate M-Pire, we knew that NASCAR would be a natural component of the program," said Masterfoods USA Director of Sponsorship William Clements. "Two of greatest, most passionate sets of fans in the country are those that support NASCAR and Star Wars. We're giving both groups of fans something and someone to pull for during the race. Fans with an affinity for the dark side of the Force will naturally pull for Elliott, while Jarrett will get support from Jedi masters across the country."
Action Performance Companies, the leader in licensed motorsports retail, is the official supplier of Star Wars themed NASCAR merchandise. "During the inaugural night race in Phoenix, race fans will see the M&M'S Brand/Star Wars cars in action," said Fred W. Wagenhals, chairman, president and CEO of Action Performance Companies Inc. "They are the first vehicles of this multi-car program that will put the spotlight on one of the most treasured film franchises in movie history. The Force of Jedi vs. Sith will be undeniable, and fans will surely choose their alliance and cheer their favorite car in victory lane."
Headquartered in Atlanta, Ga., UPS is the world's largest package delivery company and is a global leader in supply chain services, offering an extensive range of options for synchronizing the movement of goods, information and funds. Each day, UPS delivers 14.1 million packages and documents to more than 200 countries and territories worldwide with a pit crew of nearly 370,000 dedicated employees. Building on NASCAR's popularity and fan loyalty, UPS provides updated information about UPS Racing, the #88 team performance, features and photography, and access to licensed merchandise at www.racing.ups.com.
About Masterfoods USA
Masterfoods USA, the United States food, snack and petcare operations of Mars, Incorporated, is one of the world's leading food manufacturers. With more than $5 billion in annual sales, the combined food, snack and petcare segments are a symbol of excellence for quality brands. Headquartered in Hackettstown, NJ, Masterfoods USA employs more than 7,000 associates in the United States, with 15 manufacturing facilities nationwide. The company owns some of the world's favorite brands, including M&M'S® Brand, SNICKERS® Brand, UNCLE BEN'S® Brand, PEDIGREE® Brand Food for Dogs and WHISKAS® Brand Food for Cats. For additional information please visit the Masterfoods USA Online Newsroom at www.masterfoodsnews.com.