USG Joins Championship Alliance of Matt Kenseth, DeWalt Racing, Roush Racing CONCORD, N.C. (Jan. 26, 2005) - USG Corporation, a leading manufacturer of building materials, including the renowned SHEETROCKÂ® Brand, announced that its 2005 NASCAR...
USG Joins Championship Alliance of Matt Kenseth, DeWalt Racing, Roush Racing
CONCORD, N.C. (Jan. 26, 2005) - USG Corporation, a leading manufacturer of building materials, including the renowned SHEETROCK® Brand, announced that its 2005 NASCAR program will include a new partnership with DeWalt Racing, Roush Racing and champion driver Matt Kenseth.
USG SHEETROCK Brand will be a primary sponsor on Kenseth's No. 17 DeWalt Ford Taurus at three Nextel Cup races -- Feb. 27 at Fontana, Calif., Aug. 7 at Indianapolis and Oct. 30 at Atlanta.
At all of the other 2005 Cup races, USG SHEETROCK will assume a major associate sponsorship role on the DeWalt Ford, owned by Roush Racing.
"USG's new NASCAR team program is an alliance of champions," said Julian Francis, vice president, marketing, USG Building Systems. "We're affiliated with a championship driver in Matt Kenseth, a championship team in DeWalt Racing, a championship organization in Roush Racing and a championship motorsports sanctioning body in NASCAR.
"It is only fitting that USG SHEETROCK, a championship brand in the building industry, has positioned itself with a strategic alliance to target our customers. This is an exciting time for USG Racing and we're looking forward to a thrilling 2005 season."
Since joining the Cup series full-time in 2000, Kenseth, the 2003 NASCAR Champion, has accumulated nine wins, 39 top fives and 82 top 10s. The 32-year-old Cambridge, Wis. native put together top-10 championship point finishes the past three years - eighth (2002), first (2003) and eighth (2004). He was NASCAR's Rookie of the Year in 2000 and has earned more than $25 million in career prize money.
USG will continue as a NASCAR promotional partner in 2005 with the "USG Improving The Finish" contingency award at each of the 36 Nextel Cup point races and as a sponsor of the NASCAR Dodge Weekly Series.
The USG Improving The Finish award will pay $5,000 at each race to the driver who gains the most places from the opening green flag to the closing checkered flag. At the conclusion of the 2005 season, the driver who earns the most USG Improving The Finish points will be awarded a $100,000 bonus.
USG will sponsor "USG Night at the Races" at 26 local tracks that are part of the NASCAR Dodge Weekly Series. The events are intended to provide customers an opportunity to enjoy an evening of stock car racing.
USG Corporation, based in Chicago, is a Fortune 500 company with subsidiaries that are market leaders in their key product groups: gypsum wallboard, joint compound and related gypsum products; cement board; gypsum fiber panels; ceiling panels and grid; and building products distribution. For more information about USG Corporation, visit the USG home page at www.usg.com.
Roush Racing is a subsidiary of Livonia, Mich., based Roush Industries that operates 10 motorsports teams; five in NASCAR Nextel Cup with drivers Mark Martin, Matt Kenseth, Kurt Busch, Greg Biffle and Carl Edwards, three in the Busch Series with Martin, Kenseth and Edwards, and two in the Craftsman Truck Series with drivers Ricky Craven and Todd Kluever. For sponsorship inquiries, contact John Miller, Roush Racing, (704) 720-4600.