"M&M's"Â® Chocolate Candies Announces Title Sponsorship Of No. 38 Robert Yates Racing Ford And Driver Elliott Sadler Hackettstown, N.J. (August 16, 2002) -- "M&M's"Â® Chocolate Candies announced today it will sponsor the No. 38 Robert Yates...
"M&M's"® Chocolate Candies Announces Title Sponsorship Of No. 38 Robert Yates Racing Ford And Driver Elliott Sadler
Hackettstown, N.J. (August 16, 2002) -- "M&M's"® Chocolate Candies announced today it will sponsor the No. 38 Robert Yates Racing Ford Taurus in the NASCAR® Winston Cup Series beginning in 2003. Elliott Sadler will pilot the "M&M's"® Ford with RYR veteran Michael McSwain making the calls as crew chief. 2003 will be the first of a three-year sponsorship between the two organizations.
"The track record that Robert Yates Racing has put together over the years clearly makes them one of the top organizations in NASCAR and we are very excited to be joining them for the 2003 season," John King, director of sponsorships, Masterfoods USA, said. "The success of Robert Yates Racing along with the combination of Elliot Sadler behind the wheel and Michael McSwain as crew chief will hopefully bring the "M&M's" Brand to victory lane several times in 2003."
The famous candy maker joined the Winston Cup ranks in 1997, running its first two seasons under the SKITTLES® colors. The sponsorship switched to the familiar "M&M's"® colors in 1999.
The 2003 season will mark "M&M's"® Chocolate Candies' seventh year in the Winston Cup Series, and the first with the successful two-car operation at Robert Yates Racing. Since Robert Yates Racing was born in 1988, the now two-car team has visited victory lane 52 times and captured the 1999 Winston Cup Championship.
Yates is excited to add Sadler and "M&M's"® Chocolate Candies to the mix for 2003. "All of us at Robert Yates Racing are very proud of our new association with "M&M's" and Elliott Sadler and look forward to taking Red, Green and all the great "M&M's" Brand characters with us to Victory Lane next season," RYR owner Robert Yates, said.
A four-year veteran of the Winston Cup circuit, Sadler is considered the future of NASCAR and has been labeled one of the series' young guns. Sadler, 27, won his first NASCAR Winston Cup race in 2001 at Bristol Motor Speedway, in just his 75th career start.
With one win under his belt and more than $8 million in career winnings, the 27-year-old Sadler is eager to team with Robert Yates and "M&M's"®.
"The opportunity to drive for Robert Yates Racing and "M&M's"® is a dream come true," Sadler said. "M&M's"® are all about having fun and so am I. I'm looking forward to a lot of wins with Michael McSwain and the "M&M's"® crew. I'm also looking forward to having Dale Jarrett as my teammate. This is the chance of a lifetime."
Although Sadler will be with a new team, he will be led by the voice of experience with veteran crew chief Michael McSwain calling the shots from atop the pit box. Now in his seventh year as crew chief, McSwain has earned three checkered flags at Robert Yates Racing and 31 top-five finishes.
McSwain hopes to continue his success on the track in 2003, now with Sadler behind the wheel. "We've got tremendously dedicated team members here at RYR and we're excited about the opportunity to continue our winning tradition next season with "M&M's"® and Elliott on board," McSwain said.
With a new team, new driver and new crew chief, "M&M's"® Chocolate Candies is eager to showcase its new look for 2003.
"Since we will have some changes for 2003, we thought that it was appropriate that we make some changes to our paint scheme as well," said King. "The "M&M's"® Brand is all about colorful, chocolate fun and we think that the car that takes the track in Daytona next February will represent that and be a hit with NASCAR fans."