RIGGS LOOKS TO SOLVE TRACK RAGE WITH AROMETRICS JRICHMOND, Va. (May 9, 2005)--With short-track Richmond International Raceway being the next stop on the NASCAR Nextel Cup circuit, don't be surprised to see Scott Riggs piloting his race machine...
RIGGS LOOKS TO SOLVE TRACK RAGE WITH AROMETRICS
JRICHMOND, Va. (May 9, 2005)--With short-track Richmond International Raceway being the next stop on the NASCAR Nextel Cup circuit, don't be surprised to see Scott Riggs piloting his race machine around the .75-mile track with an AroMetrics air freshener hanging from the roll cage.
In a recently released study, drivers were found to be more alert and experienced less fatigue when the scent of pine was added to the car interior. The study also revealed that drivers demonstrated a decreased level of anger and improved overall driving performance when exposed to strawberry and pine scents.
"It's amazing that something as simple as a smell can make a difference while you're driving," offered Riggs, who will be behind the wheel of a specially designed AroMetrics/Valvoline Chevrolet in this weekend's Chevy American Revolution 400. "Imagine what a nice clean race we could have if everyone had AroMetrics in the car."
The researchers at Wheeling Jesuit University (Wheeling, W.Va.)who conducted the study, used a car simulator, exposing participants to pine and strawberry scents, and monitoring driving tendencies, including lane tracking, speed, collisions, and reaction times, as well as behavioral factors such as alertness, fatigue, anger and overall performance. The study used AroMetrics' new Auto Fragrance System air fresheners as the method of dispensing the scent in the simulated car environment.
"It's really a neat study," said Riggs. "And Richmond is definitely a track where tempers fly and quick reactions are important so it's an ideal place for us to run an Arometrics-themed car. I may just go up and down pit road before the race starts and hand these AroMetrics out if it will help drivers be calm.
"Maybe if everyone stays relaxed and drives a good, clean race Saturday night, we'll be able to take this AroMetrics/Valvoline Chevrolet to Victory Lane-- then winning can be added to the list of benefits AroMetrics provides."