3M Continues Partnership with Biffle; Will Become Primary Sponsor of the No. 16 3M Ford Fusion for Roush Fenway Racing in the 2008 NASCAR Sprint Cup Series Concord, N.C. (October 11, 2007) -- 3M announced today a multi-year partnership with...
3M Continues Partnership with Biffle; Will Become Primary Sponsor of the No. 16 3M Ford Fusion for Roush Fenway Racing in the 2008 NASCAR Sprint Cup Series
Concord, N.C. (October 11, 2007) -- 3M announced today a multi-year partnership with Roush Fenway Racing to become the primary sponsor of the No. 16 3M Ford Fusion. The contract calls for 3M to be the primary sponsor for driver Greg Biffle for 23 NASCAR Sprint Cup races in 2008. Terms were not disclosed.
"Greg is one of the most respected drivers in NASCAR and we're looking forward to building on the great relationship that has grown over the years with Greg and with Roush Fenway Racing," said Bob MacDonald, 3M Senior Vice President of Marketing. "He's great on the track and just as good with our customers and employees and with all the fantastic NASCAR fans.
"The 3M Motorsports team is really working hard to drive brand awareness and sales growth with the great NASCAR fans through our association with NASCAR and Roush Fenway Racing," MacDonald added. "Jack Roush has been instrumental in helping us take 3M's NASCAR program to the next level, and I appreciate everything he and his team have done. I also thank Todd Kluever for his contributions to our program over the last two years. We wish him every success in the future. "
In 2007 3M sponsored Biffle (19 races) and Kluever (14 races) in the Busch Series, and seven races with Biffle in the Nextel Cup Series. In 2006 3M became the primary sponsor of the No. 06 3M Ford Fusion driven by Kluever in the NASCAR Busch Series. In 2005, Biffle drove the No. 16 3M Post-it Ford in nine NASCAR Nextel Cup races, winning at California and Texas on his way to finishing second in the Nextel Cup Championship.
Since 1995 3M has been a Contingency Decal sponsor of NASCAR in the Nextel Cup, Busch Series and the Whelen All-America Weekly Racing Series and has many products that have been designated Officially Licensed Products of NASCAR.
"I've been fortunate in my career to be associated with some top-notch sponsors and by that I mean companies that are respected in their field as well as by the American public," said Biffle. "3M is definitely one of those companies and I am very excited to be driving the 3M Ford Fusion in 23 Cup races next season. We had success right off the bat in 2005 with the Post-it brand on the car and I'd love to get the 3M Ford back into victory lane."
Team owner Jack Roush shares Biffle's enthusiasm about the continued partnership with the Minnesota-based company.
"I've spent a lot of time with the folks from 3M both on and off the track over the last three years and it's clear that their dedication to excellence in the way they conduct business and run their motorsports program is at the highest level," said Roush. "Our continued partnership is a valuable asset for both of our companies, and I look for much success as a result. I feel that 2008 will be a competitive year for Greg Biffle and the No. 16 3M Ford Fusion."