MIKE SKINNER CROSSES THE FINISH LINE FOR DISASTER RELIEF -- April Racing Performance Raises $114,370 for the American Red Cross -- FONTANA, Calif., April 30, 2000 - Topping off a second place finish at Talladega, Ala., and a strong performance...
MIKE SKINNER CROSSES THE FINISH LINE FOR DISASTER RELIEF -- April Racing Performance Raises $114,370 for the American Red Cross --
FONTANA, Calif., April 30, 2000 - Topping off a second place finish at Talladega, Ala., and a strong performance during the month of April, Lowe's Home Improvement Warehouse NASCAR driver Mike Skinner was also a winner for the American Red Cross and victims of natural disasters. At the NAPA Auto Parts 500 race in Fontana, Calif., Skinner crossed the finish line for the Racing for Relief program, having raised $114,370 for American Red Cross disaster relief during the month of April.
During the month long program, Skinner raised the $114,370 donation by leading 75 laps and completing a total of 1,270 laps. Under the program, Lowe's Home Improvement Warehouse pledged $31 (Skinner's car number) to the American Red Cross disaster relief fund for every lap Skinner completed and $1,031 for every lap he led during April, the beginning of severe weather season.
"Racing for Relief allowed me the opportunity to pitch in and lend a hand to the Red Cross," Skinner said. "I'm glad I could do my part to support the Red Cross and the millions of people they help each year, by doing what I do best, driving."
Skinner also rolled up his sleeves and pitched in off the track after witnessing devastating disaster damage in Texas -- an unfortunate example illustrating the need for the relief program. Just two days before Lowe's launched the program at the Texas Motor Speedway, two tornados hit the Fort Worth area and caused an estimated $450 million worth of damage. Skinner and Lowe's volunteers visited a tornado-ravaged neighborhood to distribute clean-up and repair materials and offer moral support to area residents.
"Money raised through the Lowe's Racing for Relief will help the American Red Cross provide for people's basic needs - food, shelter, clothing and medical assistance - following a disaster" said Dr. John Clizbe, vice president of disaster services, American Red Cross. "Thousands of disasters occur in the United States each year, and we can be there because of the financial support companies like Lowe's provide to us."
Lowe's supports the American Red Cross as part of its commitment to helping people recover and rebuild their lives following natural disasters. Lowe's serves as an official Red Cross cash donation site and responds to disasters by contributing to local and national Red Cross disaster relief funds, donating product and supplying volunteers. During the months of March and April, Lowe's customers contributed more than $100,000 to the American Red Cross at Lowe's Home Improvement Warehouses across the country.
"We knew a seasoned professional like Mike Skinner would perform well and allow Lowe's to bolster its support of the Red Cross' disaster relief efforts in a creative way," said Robert L. Tillman, Lowe's chairman and CEO. "Racing for Relief helped increase awareness of the American Red Cross' efforts and provided much-needed funding for the Red Cross to help people recover from disaster."
<pre> Weekly Fundraising Results Mike Skinner and Lowe's Raise Funds for Red Cross Disaster Relief
Date Event Laps Completed Money Raised /Laps Led for Red Cross April 2 DirecTV 500, Texas Motor Speedway, Ft. Worth 334/1 $11,354 April 9 Goody's Body Pain 500 Martinsville Speedway, Martinsville, Va. 498/10 $25,438 April 16 DieHard 500 Talladega, Superspeedway, Talladega, Ala. 188/0 $5,828 April 30 NAPA Auto Parts 500 California Speedway, Fontana, Calif. 250/64 $71,750 TOTAL TO DATE 1,270/75 $114,370
</pre> WHAT IT IS
The Racing For Relief program, led by Lowe's Home Improvement Warehouse, NASCAR driver Mike Skinner and the American Red Cross, raises funds for disaster relief and awareness about disaster preparation.
HOW IT WORKS
For Mike Skinner, completing laps not only means reaching the checkered flag, but raising dollars for disaster relief. During April, the start of severe weather season, Lowe's will donate $31 (Mike's car number) to the Red Cross for every lap Mike completes, $1,031 for every lap lead during Winston Cup races.
During April, consumers can contribute to their local Red Cross chapter by visiting their nearest Lowe's store or to the national disaster relief fund by calling 1-800-HELP-NOW or online at www.redcross.org.
The "Racing for Relief" logo will be visible inside Mike Skinner's No. 31 Chevrolet at the NAPA Auto Parts 500 event on April 30. Fundraising results will be posted on lowes.com and mikeskinner.com web sites.
Each year, weather disasters strike every region in our country, making a devastating impact on the lives of thousands of Americans. Red Cross chapters annually mobilize relief to the victims of more than 60,000 disasters nationwide.
Educating consumers on disaster preparedness can help prevent property damage and save lives.
THE LOWE'S CONNECTION
Lowe's supports the Red Cross as part of its commitment to helping people recover and rebuild their lives following a disaster. Last year, Lowe's contributed $1.3 million to disaster relief efforts including $800,000 in donations to the Red Cross.
Throughout the year, Lowe's responds to natural disasters by contributing to local and national Red Cross relief funds, donating product, implementing customer programs and volunteer efforts. Lowe's also serves as an official cash donation site for the Red Cross.