Primestar 500 Broadcast Live to Over 500 Markets

FORT WORTH-DALLAS (March 11, 1999) -- The March 28 PRIMESTAR 500 NASCAR Winston Cup race will be broadcast live on more than 500 radio stations across the country ---- more than any of the four top sports franchises in the Fort Worth-Dallas ...

FORT WORTH-DALLAS (March 11, 1999) -- The March 28 PRIMESTAR 500 NASCAR Winston Cup race will be broadcast live on more than 500 radio stations across the country ---- more than any of the four top sports franchises in the Fort Worth-Dallas market.

Performance Racing Network (PRN) will carry both the PRIMESTAR 500 and the Saturday, March 27 Coca-Cola 300 from Texas Motor Speedway.

"This is just another example of how popular motorsports has become," said PRN vice president Doug Rice. "There seems to be no end to the appetite radio programmers have for NASCAR."

By comparison, the three-time Super Bowl Champion Dallas Cowboys are heard on 100 radio stations across the country. The Dallas Stars, who currently top the standings in the NHL, are broadcast on flagship station WBAP-AM in Fort Worth-Dallas, a 50,000-watt clear-channel station. Baseball fans in five states -- 66 markets -- can catch the 1998 American League West champion Texas Rangers. The Dallas Mavericks' broadcasts are heard in seven Texas markets.

"Fort Worth-Dallas is a huge sports market and we have teams that are popular in other parts of the country as well, " said speedway general manager Eddie Gossage. "For our sport to have this sort of popularity by comparison is a great indicator of the success we have acheived."

"PRIMESTAR is very excited to be part of such fast growing sport," said PRIMESTAR CEO Carl Vogel. "NASCAR Winston Cup racing is very popular with our customers and we're glad to be able to bring them this flagship event."

The radio broadcast of the PRIMESTAR 500 and Coca-Cola 300 will also be available via the internet at www.raceshop.com as well as www.nascaronline.com. The races will also be televised live on CBS.

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Series NASCAR Cup