Sterling Marlin's No. 40 Dodge to Feature Aspen Edge Paint Scheme at Pocono Raceway MOORESVILLE, N.C. (July 26, 2004) ---In support of its new low-carb light lager, Aspen Edge, Coors Brewing Company will display a special Aspen Edge paint ...
Sterling Marlin's No. 40 Dodge to Feature Aspen Edge Paint Scheme at Pocono Raceway
MOORESVILLE, N.C. (July 26, 2004) ---In support of its new low-carb light lager, Aspen Edge, Coors Brewing Company will display a special Aspen Edge paint scheme on Sunday, August 1st at the Pennsylvania 500 at Pocono Raceway. Sterling Marlin will drive the No. 40 Dodge.
"NASCAR is one of Coors' highest profile sponsorships, and we have showcased our Coors Light brand with great success over the years," said Steve Saunders, director of event marketing for Coors Brewing Company. "We are really excited about the opportunity to bring the Aspen Edge brand into the fold and increase awareness among NASCAR fans."
Coors Brewing Company launched Aspen Edge nationally in early May and since then, the beer has steadily been gaining popularity and market share. Now, Aspen Edge is the second-largest-selling low-carb beer in supermarkets. Aspen Edge has just 2.6 grams of carbohydrates and 94 calories and is available in retail outlets nationwide.
"We are excited about the success we have seen with Aspen Edge and what better way to show it than our own racecar for a day?" said Sara Mirelez, brand director for Aspen Edge. "We are delighted to be at Pocono Raceway and to have this opportunity to showcase a product that offers a low-carb option to people who love great-tasting beer."
Sterling Marlin will race his special Aspen Edge paint scheme in the Pennsylvania 500 on Sunday, August 1st. The race will be broadcast live on TNT television and MRN radio.