Phillips joins Bodine, Mattei for 1998 By Shawn A. Akers NASCAR Online DAYTONA BEACH, Fla. (Feb. 12, 1998) - That strange sound you may have heard emanating from Daytona International Speedway Thursday morning was probably a loud sigh of relief...
Phillips joins Bodine, Mattei for 1998 By Shawn A. Akers NASCAR Online
DAYTONA BEACH, Fla. (Feb. 12, 1998) - That strange sound you may have heard emanating from Daytona International Speedway Thursday morning was probably a loud sigh of relief from veteran Geoff Bodine.
Three days prior to the Daytona 500, and the day of the Gatorade 125-Mile Qualifying Races, Bodine and Mattei Motorsports finally announced their sponsorship plans for the 1998 campaign. Philips Consumer Communciations L.P., the world's leading provider of corded and cordless telephones and answering machines, and a manufacturer of pagers and wireless products, will be the primary sponsor on Bodine's No. 7 Ford Taurus on the NASCAR Winston Cup Series this season.
Bodine and Mattei Motorsports have been without sponsorship since QVC left after a two-year stint with the team following the 1997 season.
"Instead of worrying about how we are going to be able to race, now we worry about 'are we going to win this week or come in second?'" said Bodine, who begins his 17th NASCAR Winston Cup Series season in 1998. "This partnership with Philips is wonderful." "I've had really great sponsors in my career starting back with Gatorade. It's hard to get any better sponsor than Gatorade, but now this sponsorship with Philips is going to take us to another level."
One of Philips' more well known brands of products is Magnavox. "Our partnership with Philips is very important to us. It's more than sponsorship, it is a partnership," said Jim Mattei, co-owner of the No. 7 Taurus.
"This is their first entry into NASCAR, and they're going to take the NASCAR vehicle and the NASCAR family to promote their global brand of the Philips organization."
Mattei and partner John Porter purchased a majority of the team from Bodine last season. The team struggled to a 22nd-place finish in the NASCAR Winston Cup standings a year ago. With a company like Philips behind it, however, Bodine and Mattei foresee nothing but success for the No. 7 Philips team for 1998. "I'm going to hold up my end and we're going to go out and race as hard as we can with (crew chief) Tim Brewer and my whole team; we're going to build this team into a championship team, hopefully, in the next year," Bodine said. "It could happen this year. John (Porter) says a top-10 team, but I guess a top-1 team is in that top-10, so we're really excited about this partnership."
"You're going to see good things out of this team," Mattei said. "I think you will also see Philips become much more involved in Winston Cup racing than any of our other sponsors have ever been."
Courtesy of NASCAR Online