PENSKE RACING WELCOMES KIMBERLY-CLARK AND ITS WYPALL WIPERS BRAND AS PARTNERS BEGINNING IN 2011
MOORESVILLE, N.C. (January 24, 2011) -- Penske Racing and Kimberly-Clark will begin a new partnership in 2011 as the Penske teams competing in NASCAR will assist in the promotion and marketing of one of the company's top products, Wypall Wipers.
Kimberly-Clark, which includes such global brands as Kleenex, Scott and Huggies, and the Wypall brand, will become an associate sponsor of Penske Racing's NASCAR teams beginning this season. All Penske Racing crew chiefs, in both the Cup Series and Nationwide Series, will wear the Wypall Wipers logo on their uniforms in 2011, promoting one of the toughest and most absorbent towels in the marketplace.
"We are excited to partner with Penske Racing and their winning teams and crew chiefs," said Chris Brickman, Global President of Kimberly-Clark Professional. "We know the Penske teams need to perform at a high level both in the garage and on the track and Wypall Wipers will help them get the job done cleanly and efficiently."
As part of the relationship, Kimberly-Clark will utilize the Penske Racing crew chiefs to help market Wypall Wipers. The agreement with Kimberly-Clark will also extend to the IZOD IndyCar Series as Penske Racing President and Team Penske race strategist Tim Cindric will help promote Wypall Wipers as well during 2011 IndyCar race weekends.
"Kimberly-Clark is a top company and Wypall Wipers is an industry-leading brand," said Cindric. "Penske Racing looks forward to building this new relationship, beginning this season, and growing with Kimberly-Clark for the future."
-source: penske racing