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JR Motorsports announces 2012 sponsor

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JR Motorsports announces 2012 sponsor
Oct 14, 2011, 11:27 PM

JR Motorsports press release

TaxSlayer.com Announces Extension With JR Motorsports
TaxSlayer.com Chevrolet to race in 14 NNS events in 2012

Dale Earnhardt Jr., Hendrick Motorsports Chevrolet
Dale Earnhardt Jr., Hendrick Motorsports Chevrolet

Photo by: Action Sports Photography

MOORESVILLE, N.C. (Oct. 14, 2011) – TaxSlayer.com, an online tax service that prepares and e-files millions of tax returns each year for its customers, announced today a partnership extension with JR Motorsports for 14 NASCAR Nationwide Series races in 2012. The extension was announced today at a press conference at Charlotte Motor Speedway.

Two of the 14 races will be with driver Dale Earnhardt Jr. in a third JR Motorsports entry. He will drive TaxSlayer.com’s familiar red-and-black colors in the season-opening event at Daytona International Speedway and the first race at Bristol Motor Speedway. (Races and dates to the 2012 NASCAR Nationwide Series schedule have yet to be announced.)

As he was in 2011, Earnhardt Jr. will be featured in new TaxSlayer.com television ad campaigns that emphasize the affordability and efficiency in TaxSlayer.com’s service.

“The connection with Dale Jr. and JR Motorsports has given us instant credibility with NASCAR fans,” said TaxSlayer.com president Jimmy Rhodes. “Fans are extremely loyal to Dale Jr. and his business interests, and we were able to use his immense reach and influence to market our product effectively. We are looking forward to continuing the momentum in 2012.”

Aric Almirola will complete the 14-race slate by driving a TaxSlayer.com-sponsored No. 88 Chevrolet in 12 races. Almirola is currently fourth in the Nationwide Series point standings with four races to go. He enters the Dollar General 300 weekend at Charlotte Motor Speedway 10 points behind third-place Reed Sorenson.

“In just a short amount of time we’ve built something pretty special with TaxSlayer,” said Earnhardt Jr. “They’ve become a cornerstone partner of JR Motorsports and a valuable ingredient to this race team. I think both sides saw tremendous benefits to this association in 2011, and the best part is we’re just getting started.”

TaxSlayer debuted with JR Motorsports on Feb. 26 at Phoenix International Raceway. Earnhardt Jr. drove TaxSlayer to a third-place finish at Bristol on March 19, and Almirola put the TaxSlayer Chevrolet on the pole for the June 4 race at Chicagoland Speedway en route to a fourth-place finish.

TaxSlayer is based in Evans, Ga., and provides forms, calculations, and communication links to allow customers an easy avenue to filing tax returns electronically for only $9.95.

Also at today’s press conference, TaxSlayer.com announced a title sponsorship of the Motorsports Journalism Awards of Excellence presented by Charlotte Motor Speedway. The awards are given out each January to individual winners in five journalism categories. TaxSlayer.com will make a $1,000 scholarship contribution in their name to a charity of their choice.

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