Twitter and NASCAR have joined together to provide live streaming of in-car cameras during the 2017 Monster Energy NASCAR Cup Series playoffs.
Under the agreement, a live-stream of one driver’s in-car camera will be available for each of the 10 playoff races and can be accessed via its official Twitter handle, @NASCAR and NASCAR.twitter.com.
The first race is Sept. 17 at Chicagoland Speedway. Fans can still watch the entire on-air broadcast on NBC Sports Network, NBCSports.com and the NBC Sports app.
On the same screen of the live stream, fans will find a real-time curated timeline of Tweets that capture the best of the NASCAR live conversation.
“Through the in-car camera live stream on Twitter, our fans will have another compelling vantage point of the NASCAR Playoffs, where the energy and intensity of stage racing will be elevated to a whole new level,” said Steve Phelps, NASCAR’s executive vice president and chief global sales and marketing officer.
“To provide this level of access on Twitter throughout the 10-week playoffs is a fantastic way to complement the viewing experience on NBC Sports and the NBC Sports app.”
The NASCAR playoffs live-stream will be accessible for free for logged-in and logged-out users in the United States via NASCAR’s official Twitter handle and connected devices.
“NASCAR continues to innovate on Twitter, a place where their passionate fans discuss what’s happening before, during and after every race," said Anthony Noto, Twitter COO. “Our new collaboration will offer NASCAR fans a unique live stream perspective for the 2017 playoffs alongside the real-time Twitter conversation.”
Prior to the start of the playoffs, NASCAR will debut individual Twitter emojis and hashtags for all 16 Cup series playoffs drivers, available to Twitter users until each driver is eliminated from championship contention.
The assignment of driver in-car cameras for each race will be made at a later date.