NASCAR to be televised in more than 60 countries

DAYTONA BEACH, Fla. -- Officials for the National Association for Stock Car Auto Racing Monday announced plans for its international television distribution-reaching four continents. The 2001 season marks the initial year of NASCAR's...

DAYTONA BEACH, Fla. -- Officials for the National Association for Stock Car Auto Racing Monday announced plans for its international television distribution-reaching four continents.

The 2001 season marks the initial year of NASCAR's consolidated domestic and international television package.

The international television package will include primarily NASCAR Winston Cup Series events with select NASCAR Busch Series events as well as NASCAR-related ancillary programming. More than 60 countries will present NASCAR events globally during the 2001 season.

The international rightsholders will offer NASCAR events to viewers in their respective countries or territories on a live, same day or tape delay coverage basis.

Previous to 2001, international distribution rights were handled by the tracks and/or their rightsholding network with a limited number of events distributed globally.

"Motorsports serves as a staple in many countries around the globe," said Paul Brooks, vice president of broadcasting for NASCAR. "With today's announcement we are introducing a consistent outlet for the international motorsports fan to follow NASCAR while building awareness and further educating sports fans outside the United States.

"We are anxious for fans around the world to witness the close side-by-side competition offered by our competitors week-in and week-out here in the United States.

"Having the NASCAR Winston Cup Series broadcast around the globe each week will bring significant added value to all our teams, tracks and their sponsors."

Some of the international rightsholders will include EUROSPORT, the most widely available channel in Europe, reaching over 92 million homes and 250 million viewers in 62 countries in 17 languages, which will carry the entire 2001 NASCAR Winston Cup Series schedule and Canada's TSN (The Sports Network) and CTV-Sportsnet will broadcast a combined 37 NASCAR Winston Cup Series and NASCAR Busch Series events live throughout the 2001 season.

As is the case with its domestic television, the NASCAR international distribution package will be included the sport's current television rights fee distribution formula of 65/25/10 that is distributed to tracks, competitors and the sanctioning body, respectively.

The international television package was developed in conjunction with TomWil, Inc. of Los Angeles, CA. -NASCAR

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Series NASCAR Cup
Tags TV