Team Penske unveils Discount Tire Cup livery for Keselowski in 2018

Discount Tire will support the No. 2 Team Penske Ford and Brad Keselowski for the 2018 Monster Energy Cup Series season.

Team Penske unveils Discount Tire Cup livery for Keselowski in 2018
Brad Keselowski, Team Penske new sponsor
Brad Keselowski, Team Penske, Ford Fusion
Brad Keselowski, Team Penske, Ford Fusion
Brad Keselowski, Team Penske, Ford Fusion and crew chief Paul Wolfe

The multi-year agreement with the world’s largest independent tire and wheel retailer includes primary sponsorship for 10 races kicking off with the Daytona 500 as well as the season finale at Homestead-Miami Speedway. Discount Tire will also be the associate sponsor in the remaining Cup races and will continue to serve as a primary sponsor for Team Penske’s No. 22 Ford Mustang in the Xfinity Series for numerous events.

“Team Penske has enjoyed tremendous success with Discount Tire over the past eight seasons in the NASCAR XFINITY Series,” said Roger Penske in the release. “We won our first NASCAR championship together with the 2010 XFINITY Series title and the company will always have a special place in our history. We are excited for a new challenge with Discount Tire as we look to build on that success with Brad and the No. 2 Ford Fusion in the NASCAR Cup Series.”

Miller Lite will also continue to sponsor the 2012 NASCAR Cup champion. Miller has enjoyed 27 seasons with Team Penske. Although Miller subsidized 24 races in 2017, the brewing company will scale back to 11 Cup races as Discount Tire expands its role.

Discount Tire has served as a valued partner of Team Penske since 2010. In Discount Tires’ first year, the No. 22 NXS team won six races and the championship with Keselowski behind the wheel. Discount Tire served as the livery for the No. 22 NXS team when the All-Star squad delivered three-straight NXS Owners’ Championships from 2013-2015.

“Our partnership with Team Penske has been incredibly successful during an exciting time for our company,” said Discount Tire Chairman Bruce T. Halle. “Roger and his team have been wonderful to work with, and of course, all of the wins and championships are fantastic. As we continue to expand Discount Tire across the country, we look forward to celebrating more successes with Brad and all of Team Penske as together we pursue the Monster Energy NASCAR Cup Series Championship.”

In the last eight seasons, the Discount Tire car has won 33 races in the Xfinity Series and 23 with Keselowski. With three races to decide this year’s NXS championship, the No. 22 crew is atop the standings.

“Discount Tire has been an important part of my racing life for a long time now,” Keselowski said. “I am proud of what we have been able to accomplish together and of the relationships I have built over the years. It will be like coming full circle next year, as many of the current guys on the No. 2 Cup team were also with me during our 2010 XFINITY Championship run. It’s great to see this partnership continuing into the Cup Series while still maintaining an important place in the XFINITY Series.”

 

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