Destiny unfulfilled: The Alan Kulwicki legacy lives on

On the 25th anniversary of his untimely death, former employees and friends of the 1992 NASCAR Cup Series champion share memories in hopes to educate a new generation of fans about what made the ‘Underdog’ so special.

Destiny unfulfilled: The Alan Kulwicki legacy lives on
Alan Kulwicki
Alan Kulwicki wins the 1992 Winston Cup championship
Alan Kulwicki battles with Bill Elliott
Alan Kulwicki
Alan Kulwicki pits
Alan Kulwicki
Alan Kulwicki pits
Alan Kulwicki Champion
Race winner Alan Kulwicki
Alan Kulwicki Champion
Alan Kulwicki

The 1993 NASCAR Cup Series season was one of the saddest in the history of the sport. The story has been told for over two decades of the tragic losses of Alan Kulwicki in April in Tennessee and Davey Allison in July in separate aircraft incidents.

Kulwicki was just coming off one of the most improbable championships ever won in any type of sports just five months earlier. He was known as a driven person who did things ‘his way’ and expected 100-percent effort all of the time by those around him.

While he might have been misunderstood by some, those close to him said Kulwicki so laser-focused on his goals that he didn’t look at things like others did when he was starting out his Cup career.

“He had a way of making everyone around him better and work harder,” said Wayne Estes, President and General Manager of Sebring International Raceway who was working in Ford Public Relations in 1993. “All of his guys on the crew worked hard and got better at their job and I did, too, as a PR person by being around Alan.”

Kulwicki drove the car and often would be figuring up mileage, calculating what changes to make on the car during the race and listening to his car to make sure things were the way he wanted. Estes added it was a gift he had that he hasn’t seen anyone accomplish since.

“He ran that team from the driver’s seat,” said Estes. “What he accomplished was just so totally improbable in winning the title. A team that size with the resources they had a top-10 team but Alan was determined to be better.”

One of those resources he hired was crew chief Paul Andrews who came recommended by Kulwicki’s friend and NASCAR Hall of Famer Rusty Wallace.

Andrews remembers working for Kulwicki well and how he ‘grew’ into the position.

“I feel Alan hired people based on the potential he felt they had to fill the needs he had for his team,” said Andrews. “I wasn’t qualified to be a crew chief when I started (working for Kulwicki) but he saw that I had potential and he gave me an opportunity.

“Alan was one of a kind. He could hear things in the car while driving and made us build parts to keep from making certain noises in the car so he could concentrate on hearing what the car was doing in the race.”

A beautiful mind

Most drivers today will tell you they have to race hard every lap and remain focused on the track with the information given to them by crew chiefs and spotters. Kulwicki had the ability to focus on driving and other aspects of the team while in the car.

“We would be in races where Alan was figuring up fuel mileage in the car and thinking about what to do with the car on the next pit stop,” said Andrews. “He was even figuring how many laps he needed to lead in the final race in 1992 while racing for a championship. He just had that ability to do all of that in the seat of a race car.”

Kulwicki quickly earned a reputation of doing things his way and building his team from the ground up. When he won the rookie of the year title in 1986, he had one small sponsor and two full-time employees besides himself.

“We saw the writing on the wall when we worked for Alan,” said Andrews. “You could just see how talented a driver and engineer he was working with him at the shop.”

Estes echoed those comments on how a lot of Kulwicki’s former crew members went on to achieve success in NASCAR years after working with him.

“Alan was great at taking raw talent and helping them become better at everything they did and I can only imagine what they learned working with him, but you can see by their careers after Alan passed away,” said Estes. “Paul (Andrew) and Tony Gibson went on to achieve a lot of success in the sport.”

Dedicated to his team

Another well-documented part of the history of Kulwicki was the desire by several team owners – most notably NASCAR Hall of Famer Junior Johnson – to have him drive for them.

“I know Junior, Bud Moore and the Wood Brothers all wanted Alan to drive for them at some point,” said Estes. “Alan was close to going to Junior but he thought he had the Maxwell House deal but Junior already had it and when Alan turned him down that’s when Junior brought Sterling Marlin on to drive.”

Kulwicki was demanding and hard to work for, but he also was dedicated to the team that helped him compete.

“After that situation with Junior (Johnson) I asked Alan why he turned it down one day when I was at his shop,” said Estes. “He said, ‘Look around here, I have a full staff and a good shop. I drove down here (to North Carolina) with a pickup truck and an open trailer. I built all of this and I can’t just leave it.’ ”

Working for Kulwicki wasn’t for everyone, including NASCAR Hall of Famer Ray Evernham, who worked for Kulwicki briefly before going to work for Hendrick Motorsports and helping guide Jeff Gordon to three of his four Cup championships in the 1990s.

He had his own ways

Kulwicki’s career was cut short due to his premature death in a plane crash, but what he accomplished in his brief time in the Cup Series can’t be overlooked. He had five wins in 207 starts with 75 top-10s and 24 poles, often racing on a budget one-half or less of his competitors.

One of his biggest accomplishments was also winning rookie of the year in the Cup Series in 1986 on a budget about 30 percent of what his main competitors had to compete with for the honor.

“Alan had his own way of doing things but he would listen to me at times,” said Tom Roberts who served as his PR rep. “We would usually talk on Tuesdays after a race and I would work on his PR and we would go over things each week.

“I was amazed at how he was so focused on working on the car but he would also be in tune with what we were doing PR wise, too.”

Roberts, who retired from full-time PR duties a couple of years ago, said Kulwicki was a strong-willed and determined person in everything he did.

“He would talk to someone and be focused on thinking about what he needed to do to the car that people thought he was ignoring them,” said Roberts. “The thing is Alan wasn’t trying to be rude, he was just always thinking of things for the car and its performance. He didn’t have time for small talk.

“I spent some days going around the garage talking to people and letting them know Alan didn’t mean anything by not responding to them, he was so focused he honestly didn’t even realize everything they were saying to him.”

Building trust … and a career

Roberts, who now serves as executive director for the Alan Kulwicki Driver Development Program (funded by the Kulwicki estate to assist aspiring young stock car racers across North America), felt his background helped him deal with the unique personally that Kulwicki displayed. 

“Alan and Rusty went back together to their days in ASA (American Speed Association) and Rusty tried to help Alan when he could,” said Roberts. “Rusty helped Alan secure the Zerex sponsorship and also recommended Andrews as his crew chief.

“But Alan was always in control and had final say in everything with the team.”

Roberts would often write press releases for Kulwicki and send him a fax to review and they would often talk each week.

“We had a level of trust with one another and I felt Alan knew he could trust me to look out for the best interest of the team and his career,” added Roberts. “He always wanted everything to be ‘right’ and correct.”

Driven to perform

Some drivers talk about scoring top-fives and top-10s in addition to wins, but if Kulwicki felt his car or his team should have done better, a top-five finish wasn’t acceptable to the perfectionist behind the wheel.

“Before he scored his first win at Phoenix in November of 1988, we were racing at Martinsville where he had a terrible pit stop and some things went wrong,” said Roberts, who was spotting for Kulwicki that day. “Alan was so mad after that he told everyone not to talk to him – including me. He was so upset that he had lost a lap and restarted after that caution one lap down.”

Kulwicki used that anger and frustration into a performance that showed how talented a driver he was and how tough he could be when he faced adversity.

“Alan started on the inside of the front row like they did in those days one lap down as there was no ‘Lucky Dog’ to get your lap back,” Roberts said. “He came back through the field after getting back on the lead lap and finished second in the race over the final 130 laps of the race under the green flag.

“It was an incredible performance, but he was still so mad at the end of the race he hardly said a word after that race.”

Robert also added there were times when he would score a top-five but Kulwicki was still not happy.

“In the next-to-last race of 1992, Alan finished fourth at Phoenix. Mark Brooks, son of Hooter’s owner and sponsor Bob Brooks, went to congratulate him and Alan basically told Mark off. I had to go find Mark and explain to him why Alan was so frustrated.

“When Alan felt like he didn’t perform and finish as good as he possibly could in a race, he looked at it as a missed opportunity instead of a solid finish. He was that driven.”

Hall of Fame worthy

Although Kulwicki didn’t accumulate the big numbers often associated with usual Hall of Fame candidates, all three men feel Kulwicki deserves to be enshrined in the NASCAR Hall of Fame in Charlotte, N.C.

“What he did in his career, especially winning the championship, was so unexpected and I don’t think you’ll ever see someone accomplish what he did (in 1992),” said Estes.

For Roberts, it’s more about how Kulwicki made it to the top than actually making it to the top of NASCAR after that fateful race in 1992.

“For a driver-owner to have such limited resources as he did and accomplish what he did really says something about the kind of man he was and especially how driven he was to be successful on his terms when he could have done it the easy way by driving for someone else,” Roberts said.

“He was determined to do it his way and he did that and that’s something I feel should be worthy of making the NASCAR Hall of Fame.”

Andrews felt if Kulwicki were still alive, he would have accomplished more and still been a part of NASCAR.

“Racing and being successful at it was everything to Alan,” said Andrews. “I think he would have won more championships and still be involved in the sport as a car owner.

“I also think things in the sport might be a little different if he were around because he would have maybe had a better idea about things that could have helped the sport.”

Roberts may have summed it up best.

“Alan was one of kind and there will never be another driver that had all of the talent Alan had to drive the car and also calculate in his mind what needed to be done to contend for wins,” said Roberts.

“He did the work that teams today probably use four or five people for in addition to driving. That talent only comes around once in a lifetime.”

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