NOTE: NASCAR officials on Friday announced several changes to the Winston Cup schedule for 2004, including the awarding of a second race to California Speedway. The second race, set for Labor Day weekend, takes the traditional date of the Mountain...
NOTE: NASCAR officials on Friday announced several changes to the Winston Cup schedule for 2004, including the awarding of a second race to California Speedway. The second race, set for Labor Day weekend, takes the traditional date of the Mountain Dew Southern 500 at Darlington Raceway in South Carolina. It is a "twi-night" event, beginning at 5 p.m. Pacific time, which is the favored 8 p.m. prime time slot on the East Coast. Darlington, NASCAR's oldest superspeedway, retains both its races for 2004, taking the November date from North Carolina Speedway at Rockingham. NCS will retain its traditional February event the weekend following the Daytona 500.
JEFF CHEW, MARKETING MANAGER, GM RACING:
"I think a schedule realignment was inevitable in Winston Cup racing. It's been talked about for the past several seasons. With the shift in the markets, the opportunity to increase our presence on the West Coast , and particularly Southern California, in addition to the existing race markets already in place makes tremendous sense."
"We are saddened by the loss of a race at Rockingham, where Pontiac is the official car and Chevrolet the official truck, but we are pleased with NASCAR's decision that gives another one of our affiliated facilities, California, a second date. The potential exposure, both in the local market and with a night race being televised live by NBC in prime time on the East Coast, is absolutely beneficial. We look forward to continuing our support of Rockingham, where we've had a very long, very fruitful affiliation with the track."
"We're excited about picking up a second event at California, which is a huge automotive market for General Motors. Locally, it gives our Western Region and our local dealers another opportunity to leverage one of the premier motorsports events on the West Coast, and our track affiliation provides the opportunity to leverage both at-track and in-market with promotional activity."