TALLADEGA, Ala. (April 21, 1998) McDonald's will sponsor a second entry from Bill Elliott Racing with its "McRib sandwich" in this weekend's NASCAR Winston Cup Series DieHard 500 at Talladega Superspeedway. McDonald's, the ...
TALLADEGA, Ala. (April 21, 1998)
McDonald's will sponsor a second entry from Bill Elliott Racing with its "McRib sandwich" in this weekend's NASCAR Winston Cup Series DieHard 500 at Talladega Superspeedway.
McDonald's, the "Official Family Restaurant" and "Official Drive-thru" of NASCAR as well as the full-time sponsor of Elliott's No. 94 NASCAR Winston Cup Ford Taurus, will have "Get wild, get McRib" signage on the hood and rear deck of the green No. 89 Ford driven by NASCAR Busch Series Grand National Division veteran Dennis Setzer of Newton, N.C., when Setzer attempts to qualify Friday for Sunday's race.
The program is a one-race deal.
"The McRib sandwich has always been a speciality favorite and this year it's part of our Disney's Animal Kingdom promotion," Bill Korbus, McDonald's Motorsports Manager, said. "With the high visibility of NASCAR Winston Cup racing, this is a great way to deliver our brand message to millions of customers."
Elliott, owner and driver of the No. 94 McDonald's Ford Taurus, feels the deal will help his effort of maintaining a strong research and development program.
"Dennis has helped a great deal with testing over the past couple of months," Elliott said. "This sport has turned into a business and a team has got to gain and learn whatever it can. The more research and development you have in your corner, the better off you're going to be."
Setzer, a two-time winner in the NASCAR Busch Series, hopes to make his NASCAR Winston Cup Series debut in the series' ninth race of the season when he qualifies for the DieHard 500. Although he has 99 career starts in the NBS, Setzer's only start at Talladega's 2.66-mile oval was last year. He started and finished 37th after being collected in an early accident.
"This is a pretty exciting opportunity for me," said Setzer, who has spent a majority of the year as a test driver for Bill Elliott Racing. "Bill and I did some drafting together here back in the winter and we were comfortable together. I have two of the most recognizable names -- McDonald's and Bill Elliott -- on my side and we're going to give it our best shot."
Mike Brandt of Elliott Racing will be the crew chief, while the crew will consist of members of Mark Thompson's ARCA Bondo/Mar-Hyde Series Phoenix Air Racing Team. Brandt is the superspeedway specialist for Elliott Racing.
McDonald's has been a major team sponsor in NASCAR racing since 1993. Their first season of competition with Elliott was in 1995.
Source: NASCAR Online