Bostrom Seating adds Mattei Motorsports to 1999 marketing plans HARRISBURG, N.C. (April 14, 1999) - Anytime a company gets involved with the NASCAR Winston Cup Series and has something to offer that directly benefits the drivers, it's a natural...
Bostrom Seating adds Mattei Motorsports to 1999 marketing plans
HARRISBURG, N.C. (April 14, 1999) - Anytime a company gets involved with the NASCAR Winston Cup Series and has something to offer that directly benefits the drivers, it's a natural fit. Such is the case with Bostrom Seating. They manufacture a line of seats that provide the best ride and maximum comfort for every driver in the garage area - every truck driver, that is.
Bostrom begins its 1999 NASCAR marketing effort this Sunday at Martinsville Speedway, after joining Mattei Motorsports as the C post sponsor on the No. 7 Philips Chevrolet.
The 64-year old Piedmont, Alabama-based company produces a complete line of air suspension and static seats that are offered as either standard or optional equipment by all major North American heavy-duty truck manufacturers. Bostrom also provides driver seats to all school bus manufacturers in North America. In the past, Bostrom has relied on trade publications to drive its brand name awareness. But, with so many of its end-users qualifying as huge NASCAR fans, Bostrom's chief executive officer Tim Masek decided 1999 was the right time to build its brand awareness through an association with Mattei Motorsports.
"Our customer base is very loyal to NASCAR. This sponsorship is a way for us to continue a brand awareness effort with our current customer base, while also allowing us to obtain a larger customer base overall," said Masek. "Everyone at Bostrom is very excited about this. We believe that both Mattei Motorsports and Michael Waltrip are on the cusp of something big."
Scott Mattei, whose team currently sits 10th in the NASCAR Winston Cup point standings, is excited about the opportunity to help drive Bostrom into the next millenium.
"Bostrom is a dynamic, forward-thinking company," said Mattei. "They have a great understanding of what this type of sponsorship can do for them, and we're looking forward to having them as a marketing partner for a long time to come."