WILKESBORO, N.C. - For Mike Skinner, completing laps not only means reaching the checkered flag, but raising dollars for disaster relief. Lowe's Home Improvement Warehouse and NASCAR driver Mike Skinner are "Racing for Relief" to raise money for...
WILKESBORO, N.C. - For Mike Skinner, completing laps not only means reaching the checkered flag, but raising dollars for disaster relief. Lowe's Home Improvement Warehouse and NASCAR driver Mike Skinner are "Racing for Relief" to raise money for the national American Red Cross' disaster relief efforts during April, the beginning of severe weather season.
Lowe's will donate $31 (Mike's car number) for every lap Skinner completes and $1,031 for every lap he leads to the Red Cross during April Winston Cup races. Based on Skinner's racing throughout the month, "Racing for Relief" is likely to generate close to $40,000 with the potential to raise hundreds of thousands of dollars for the Red Cross.
Racing for Relief events will include the following events:
* April 2: DirecTV 500, Texas Motor Speedway, Ft. Worth, TX
* April 9: Goody's Body Pain 500, Martinsville, Va.
* April 16: DieHard 500, Talladega Superspeedway, Talladega, Ala.
* April 30: NAPA Auto Parts 500, California Speedway, Fontana, Calif.
"It's fulfilling for me to know that my racing will raise money to help families and communities rebuild their lives after a disaster," said Mike Skinner. "I hope this program will also encourage people to think about preparing for the unexpected, which is an everyday concern in racing."
Each year, weather disasters strike every region in the country, making a devastating impact on the lives of thousands of Americans. Red Cross chapters across the U.S. annually mobilize relief to the victims of more than 60,000 disasters nationwide.
During April, consumers can contribute to their local Red Cross disaster relief fund by visiting their nearest Lowe's store or to the national fund by calling 1-800-HELP-NOW. The weekly total of funds raised through "Racing for Relief" events will be posted on lowes.com and mikeskinner.com.
"Disaster preparedness and recovery is an extension of Lowe's dedication to home safety and protection," said Robert L. Tillman, Lowe's chairman and CEO. "We are proud to continue our support of the Red Cross and its life-saving efforts by raising funds and awareness about disaster preparedness through 'Racing for Relief'."
Lowe's supports the Red Cross as part of its commitment to helping people recover and rebuild their lives following a disaster. Last year, Lowe's contributed $1.3 million to disaster relief efforts, including $800,000 in donations to the Red Cross. Throughout the year, Lowe's will serve as an official Red Cross cash donation site and respond to natural disasters by contributing to local and national Red Cross relief funds, donating product and supplying volunteers.
Since 1997, Mike Skinner has been racing in the NASCAR Winston Cup Series. Skinner, who races a Chevrolet Monte Carlo, had great success in 1999 and placed 10th in the standings with three top five finishes, two races with the most laps led, and a leader of the points for three weeks.
Lowe's Companies, Inc., the world's second largest home improvement retailer, serves more than four million do-it-yourself retail and commercial business customers weekly through more than 580 stores in 38 states. Headquartered in Wilkesboro, N.C., Lowe's is the 18th largest retailer in the U.S. as well as the 40th largest retailer worldwide. The 54-year-old company employs more than 80,000 people. Additional company information is available at www.lowes.com.