ROUSH FENWAY RACING TEAMS UP WITH LUMBER LIQUIDATORS AND GILLETTE TO UNVEIL BOSTON RED SOX CAR No. 99 Lumber Liquidators/Red Sox Ford Fusion to race at LENOXÂ® Industrial Tools 300 Boston, Mass. (June 28, 2007) * Roush Fenway Racing announced...
ROUSH FENWAY RACING TEAMS UP WITH LUMBER LIQUIDATORS AND GILLETTE TO UNVEIL BOSTON RED SOX CAR
No. 99 Lumber Liquidators/Red Sox Ford Fusion to race at LENOX® Industrial Tools 300
Boston, Mass. (June 28, 2007) * Roush Fenway Racing announced today that Boston Red Sox sponsors, Lumber Liquidators and Gillette, have signed on as sponsors of the No. 99 Ford Fusion driven by NASCAR NEXTEL Cup driver Carl Edwards during this weekend's race at New Hampshire International Speedway (NHIS). The companies will celebrate their relationship with the Boston Red Sox and NASCAR fans by featuring the Red Sox logo on the No. 99 Lumber Liquidators/Red Sox Ford Fusion during the race in Loudon, N.H. on July 1.
"I'm really proud to have Lumber Liquidators and Gillette on board as the primary sponsors of the No. 99 Ford at Loudon," said Edwards. "Both organizations have deep ties in the New England area and it is truly an honor to represent a team like the Boston Red Sox that has so much respect and history. There is an obvious cross-over between the NASCAR fan base and Red Sox fans and I'm excited that Lumber Liquidators and Gillette have chosen me to represent them at New Hampshire International Speedway."
As Red Sox sponsors Lumber Liquidators and Gillette have secured the rights to utilize Boston Red Sox marks for marketing and promotional activation. These rights allow the companies to feature the Red Sox logo on the No. 99 Ford Fusion and Edwards as a means of further leveraging their association with the Red Sox through regional sponsorship of Roush Fenway Racing at Loudon. In addition to being highlighted on the Roush Fenway Racing entry, the sponsors will look to reach a broader audience of NASCAR fans by tapping into Roush Fenway Racing's public relations and marketing services.
"We are excited to have Lumber Liquidators and Gillette sponsoring the No. 99 Ford Fusion and using the opportunity to promote their affiliation with the Boston Red Sox," said Jack Roush, owner of Roush Fenway Racing. "It is our intention to be New England's NASCAR team. We hope Red Sox fans watching the races in Loudon will support us with the same intensity as they do when watching the Red Sox".
With this agreement, Lumber Liquidators, the largest independent retailer of hardwood flooring in the country, is expanding it's involvement in NASCAR after entering the Craftsman Truck Series as a team sponsor in 2006. "This is a dream partnership. Lumber Liquidators has a long history with the Red Sox and Fenway Sports Group was a big part of why Lumber Liquidators entered NASCAR racing last year," said Tom Sullivan, chairman and founder of Lumber Liquidators. "As a native Bostonian myself, I can't wait to see the No. 99 Lumber Liquidators/Red Sox Ford Fusion running up front on Sunday for all the great Red Sox fans in New England and around the nation."
"It's exciting to join with two of our partners, the Boston Red Sox and Roush Fenway Racing, to further leverage our NASCAR sponsorship when 'Gillette Young Gun,' Carl Edwards, debuts the car at Loudon," said Michelle Potorski, associate marketing director, Gillette. "We look forward to working with the partners to bring these types of creative ideas to New England sports fans."