JGR sponsor Mars to leave Kyle Busch, NASCAR after 2022

After three decades in the sport, Mars Inc. will leave NASCAR at the conclusion of the 2022 season.

JGR sponsor Mars to leave Kyle Busch, NASCAR after 2022
Listen to this article

Mars and its M&M sponsorship has been a part of Joe Gibbs Racing since 2008. The brand has been  a prominent sponsor of NASCAR teams since the 1990s, making its departure especially noteworthy.

Busch and M&Ms have been one of the most successful driver/sponsor partnerships in NASCAR, winning two Cup titles together in 2015 and 2019.

“One of the great things I love about NASCAR is the opportunity to build meaningful relationships," JGR team owner Joe Gibbs said in a statement. "Mars has been a tremendous example of that. We have experienced so much together over the past 15 years, including two Cup Series championships, while developing friendships that will extend well beyond next year. I know everyone at Joe Gibbs Racing feels that way and I’m glad we have the 2022 season to celebrate Mars and the contributions they have made to our sport over the past three decades.”  

Kyle Busch took to social media to thank Mars for its nearly 15 years of commitment.

 

Should Busch send Mars off with a third Cup Series title in 2022, he will be the first driver to become a three-time champion since Tony Stewart in 2011 and one of just ten drivers to ever achieve it.

“I have been incredibly fortunate to have the opportunity to represent Mars for nearly 15 years now. During this time, Mars Associates have been like family to myself, (wife) Samantha, and (son) Brexton," said Busch in a statement. "In particular, my friendship with the Mars Family will be something that will last a lifetime. We have a relationship so much deeper than just having the honor of driving their colorful cars. I’m also proud that we’ve been able to bring them to victory lane 55 times in the Cup Series, including two Cup Series championships. I know our 18 team will work as hard as ever to bring them to victory lane as many times as we can in 2022 and hopefully even another championship we can celebrate together.” 

One of the other major sponsors partnered with the No. 18 team is Interstate Batteries, which has already agreed to continue their involvement beyond the 2022 season.

Read Also:

shares
comments

Related video

Ty Dillon: Petty GMS Racing "to get the best of me"
Previous article

Ty Dillon: Petty GMS Racing "to get the best of me"

Next article

NASCAR confirms high horsepower/low downforce aero package

NASCAR confirms high horsepower/low downforce aero package
The ex-F1 driver taking on NASCAR with a new team Prime

The ex-F1 driver taking on NASCAR with a new team

Saddled with uncompetitive Minardi machinery, Tarso Marques didn't manage to score points in his three partial seasons of Formula 1. But now the Brazilian has the chance to show what he can do in NASCAR, and explains the story of his comeback with new Cup Series entrant Team Stange

NASCAR Cup
Apr 13, 2022
The early benefits and challenges of NASCAR's Next Gen car Prime

The early benefits and challenges of NASCAR's Next Gen car

NASCAR’s new stock car generation is encouraging an influx of fresh blood into its top tier. But there are concerns that parts are in short supply as the entire paddock tries to build up stocks at the same time

NASCAR Cup
Feb 22, 2022
How Penske's rookie sensation opened NASCAR's new era in style Prime

How Penske's rookie sensation opened NASCAR's new era in style

After holding his nerve and hip-checking his teammate on the run to the line, Austin Cindric made a perfect start to life as a full-timer in the NASCAR Cup Series by winning the Daytona 500. Here's how the Penske Ford man emerged first across the line in the first points-scoring race for the much-anticipated Next Generation cars

NASCAR Cup
Feb 21, 2022
Six key themes to follow in the 2022 NASCAR Cup season Prime

Six key themes to follow in the 2022 NASCAR Cup season

There are plenty of uncertainties ahead of the 2022 NASCAR Cup season as an all-new fleet of cars take to the track for the first time. Ahead of this weekend's Daytona 500, our experts explain what you need to know

NASCAR Cup
Feb 17, 2022
How NASCAR had to learn a harsh lesson ahead of Next Gen arrival Prime

How NASCAR had to learn a harsh lesson ahead of Next Gen arrival

The NASCAR Cup kicks off with the Daytona 500 this weekend, but a major engine overhaul and a subsequent mountain of work has been required to be ready for the arrival of the Next Gen cars.

NASCAR Cup
Feb 16, 2022
How Larson took the long way round to NASCAR Cup glory Prime

How Larson took the long way round to NASCAR Cup glory

From villain to hero, Kyle Larson had to reach his lifelong goal the hard way and go through a very public shaming after a ban for using a racial slur, but his talents shone long before his name grabbed the headlines...

NASCAR Cup
Nov 10, 2021
How NASCAR is gearing up for its "biggest change" in 2022 Prime

How NASCAR is gearing up for its "biggest change" in 2022

It’s not just Formula 1 that’s set for upheaval in 2022, as the NASCAR Cup series adopts its Next Gen cars that will cast any in-built advantages aside and require teams to adopt a totally new way of operating. Far more than just a change of machinery, the new cars amount to a shift in NASCAR's core philosophy

NASCAR Cup
Oct 12, 2021
Why Bubba Wallace’s Talladega win is such a big moment for NASCAR Prime

Why Bubba Wallace’s Talladega win is such a big moment for NASCAR

Bubba Wallace claimed his maiden NASCAR Cup Series at Talladega on Monday to become the first Black victor in the category since Wendell Scott in 1963. Both Wallace and Scott had faced obstacles and racism in their paths to their breakthrough wins, and NASCAR is trying to put it right with its range of diversity programmes

NASCAR Cup
Oct 5, 2021