Hermie Sadler and the Virginia Lottery return for 2002 NASCAR Winston Cup Virginia events. Two of Virginia's most popular pastimes will be joined together again as the Virginia Lottery will conduct its second promotional campaign with Virginia...
Hermie Sadler and the Virginia Lottery return for 2002 NASCAR Winston Cup Virginia events.
Two of Virginia's most popular pastimes will be joined together again as the Virginia Lottery will conduct its second promotional campaign with Virginia native Hermie Sadler during Virginia's NASCAR Winston Cup Series 2002 events. The program, which began last season, featured numerous at-track promotions as well as the now famous "I'm gonna tell my mama!" television commercial that promoted the "Pole Position" scratch tickets. Both Sadler and Lottery officials are excited to extend the program, which begins with the Virginia 500 this weekend at Martinsville Speedway. "The race fans are the reason this program works," stated Sadler. "They responded in a big way by supporting our events. I look forward to carrying the Virginia Lottery colors again in 2002." Virginia Lottery director Penelope Kyle says the program is a favorite for a huge base of lottery players in Virginia. "The Virginia Lottery knows there are a lot of NASCAR fans in Virginia. Add to that the number of out of state fans that attend our races and it is easy to see why this sponsorship is so successful for the Lottery."
In addition to fielding a Virginia Lottery Winston Cup car in the races*, the program also includes appearances by Sadler and the Virginia Lottery show car at various lottery retailers across the state as well as some of Virginia's other short tracks. Also in 2002, the Virginia Lottery will operate a booth at the track that will feature the Virginia Lottery show car, frequent appearances by Sadler during race weekends, and many other promotions, including giving fans a chance to win premium garage and pit experiences on race morning.
Sadler's goal in 2002 will be to match the success of the off-track program with performance on the track, something the team started to realize at the end of 2001. "We got off to a slow start, but the last few races gave us some confidence heading into 2002. We will be much more prepared this year." Sadler has added depth and strength to his team by adding several new crewmembers, including Bobby King. King was Sadler's crew chief during his successful start in the Busch Series.
Sadler finished 32nd at Bristol in his only Winston Cup start of the season to date, when a blown tire ended his day early. Sadler, Car-Freshner Corporation, and the Virginia Lottery teamed up for an Autism Awareness car that generated over 11,000 calls to the Autism Society of America during the race.
Qualifying for the Virginia 500 is set for Friday April 12th at 3:00 pm while the Virginia 500 is scheduled for a 1:00 pm start on Sunday, April 14th. The race will be televised live on Fox beginning at 12:30 pm EST.