Goodyear expands sponsorship

Report from Motorsport News International Thanks to NASCAR Online NASCAR, Goodyear announce new deal LAS VEGAS, Nev. (Nov. 5, 1997) NASCAR has announced a licensing agreement making Goodyear the exclusive licensee of automotive belts and...

Report from Motorsport News International

Thanks to NASCAR Online

NASCAR, Goodyear announce new deal

LAS VEGAS, Nev. (Nov. 5, 1997) NASCAR has announced a licensing agreement making Goodyear the exclusive licensee of automotive belts and hose for the fastest growing motorsports series in America. This agreement includes automotive Gatorback Poly-V belts, Gatorback v-belts, timing belts and curved hose. The agreement is an extension of Goodyear's active involvement in NASCAR. With 40 years of experience in NASCAR racing, the company is the exclusive tire supplier for NASCAR's top three divisions of racing, including the NASCAR Winston Cup Series, NASCAR Busch Series Grand National Division and NASCAR Craftsman Truck Series. "Goodyear is a leader in their category and has a rich tradition of involvement with NASCAR, making them a perfect partner for our automotive aftermarket program," said George Pyne, NASCAR vice president of licensing and consumer products. Terry Persinger, vice president of Goodyear Engineered Products, also sees this agreement as a natural extension of his company's racing involvement. "Our company has enjoyed 40 consecutive years of active involvement with NASCAR," Persinger said. "Our tire-racing heritage bridged to belts in 1981." Goodyear, supplier of belts for nine of the top 10 NASCAR Winston Cup drivers on today's circuit, has developed its belt program based on race technology for car and light truck use, a logical track-to-street connection. The Gatorback Poly-V belts and its sibling Gatorback v-belt -- innovative aftermarket products with Helicog tooth designs resembling the back of an alligator -- use noise-abatement rubber compounds and angled grooves that reduce noise associated with horizontal-cog belt designs. "Racing provides information about the durability of our belts for operating under normal driving conditions," said Wayne Manthei, general manager of Goodyear's transportation replacement products. "Experience gained from working with heavy loads and high speeds found in NASCAR racing are combined with computer-aided techniques such as finite element analysis. Linking belts for racing with belts we sell in the aftermarket will be easier with the licensing program. Our message to drivers will be the same -- Goodyear belts and hose provide dependable engine performance, whether on a race track, a busy highway, or an isolated roadway." Pyne agrees with linking the sport of NASCAR racing to its fans, both the every-day driver and the professional mechanic, evidenced by the increasing success of NASCAR's automotive aftermarket program. "NASCAR is excited to have the Goodyear Engineered Products automotive belts and hose as part of our automotive aftermarket program," Pyne said. "Our program is designed to bring the power of NASCAR from the race tracks to the automotive aftermarket, fueled by a $40 million integrated media campaign, designed to educate consumers on the quality of the products, that generates more than one billion impressions a year." NASCAR developed its NASCAR Officially Licensed automotive aftermarket program to develop new ways of promoting NASCAR and its drivers, teams and tracks while providing major brand names of leading manufacturers with a powerful marketing tool. Other manufacturers who are licensees in the NASCAR automotive aftermarket program include: Exide Batteries (batteries, starters and alternators), Moog Automotive (chassis parts), Quaker State (fuel additives and engine treatment products), Fel-Pro (gaskets), Raybestos (brakes), Unocal (motor oil), Wix filters (oil, air and fuel filters), and BWD Automotive (engine management products-ignition, emission control and fuel injection, electrical and mechanical fuel pumps, Sure Spark and Select brand wire sets and Brute Power clutch kits).

Be part of something big

Write a comment
Show comments
About this article
Series NASCAR Cup