Report from Motorsport News International NASCAR Public Relations Goodyear, NASCAR join forces TALLADEGA, Ala. (April 25, 1997) NASCAR and The Goodyear Tire & Rubber Company have jointly announced an agreement making Goodyear the ...
Report from Motorsport News International
NASCAR Public Relations
Goodyear, NASCAR join forces
TALLADEGA, Ala. (April 25, 1997) NASCAR and The Goodyear Tire & Rubber Company have jointly announced an agreement making Goodyear the "Exclusive Tire Supplier" of NASCAR's top three divisions of racing -- the NASCAR Winston Cup Series, NASCAR Busch Series Grand National Division and the NASCAR Craftsman Truck Series. "We have enjoyed a long and mutually beneficial relationship with Goodyear," said Bill France, president of NASCAR. "A critical component to the success of NASCAR racing is the ready availability of affordable, uniformly constructed, high-quality racing tires and Goodyear has been a dependable and consistent supplier of racing tires to NASCAR competitors." The agreement coincides with Goodyear's 40th milestone year of active involvement with NASCAR. With decades of racing experience in all forms of the sport, Goodyear's tire technology has made the company number one in racing worldwide by winning more championships than all other tire companies combined. "We're extremely pleased with this agreement cementing our long-term alliance that allows both organizations to move forward together and pursue related projects in marketing and advertising," said Stu Grant, Goodyear's general manager of racing worldwide. "These opportunities are a plus to our primary focus of continuing our tire technology advancements often resulting in track-to-street tire technology transfers." Joining NASCAR and Goodyear executives at today's announcement at Talladega Superspeedway, site of Sunday's Winston 500 NASCAR Winston Cup Series championship point event, were NASCAR Winston Cup Series drivers Dale Earnhardt and Terry Labonte. "Goodyear has been good for the sport of NASCAR racing," said Dale Earnhardt, driver of the No. 3 GM Goodwrench Service Chevrolet. "And they certainly have been good to me. Goodyear has played a big part in my winning 70 NASCAR Winston Cup races and seven NASCAR Winston Cup Series championships." "I've won two championships on Goodyear tires and our goal is to win a third this year," said Terry Labonte, 1996 NASCAR Winston Cup Champion and driver of the No. 5 Kellogg's Corn Flakes Chevrolet. "With Goodyear's commitment to safety and quality, NASCAR competitors can race hard and race close every week with confidence that their tires will withstand the rigors of NASCAR Winston Cup racing." As part of the agreement, Goodyear plans to expand its relationship with a number of marketing programs promoting the sport of NASCAR racing as a whole, including annual advertising and promotional campaigns through print and electronic media; nationwide promotions through all participating Goodyear retailers; and promotional show exhibits. "The agreement between Goodyear and NASCAR allows Goodyear to benefit from more than the direct technology transfer in its track-to-street connection with NASCAR," said Bryan Kinnamon, marketing director for Goodyear's North American consumer tire business group. "Now, we can increase the effectiveness of our marketing and promotional programs by directly tying with the most popular and fastest-growing spectator sport in North America." "This agreement with Goodyear ensures a confident supply of dependable and consistent racing tires for the competitors," said Mike Helton, vice president for competition, NASCAR. "That confidence translates into better racing." As the tire supplier on an "exclusive" basis, Goodyear will combine that vital function with the added role of being a key player among NASCAR's family of Official Status companies. Based in Akron, Ohio, where all the company's radial racing tires are produced, The Goodyear Tire & Rubber Company also makes and markets tires for a variety of applications including trucks, aircraft and passenger cars, industrial and automotive rubber belts and hoses and rubber related chemicals. Goodyear sales topped $13 billion in 1996 and the company will celebrate its centennial anniversary in 1998. Since its founding, close competition and innovative marketing have been hallmarks of NASCAR's success, and the sanctioning body has revolutionized sports with corporate America's sponsorship and promotional involvement. In addition to the NASCAR Winston Cup, NASCAR Busch and NASCAR Craftsman Truck series, the sanctioning body offers eight regional tours and the grassroots NASCAR Winston Racing Series that features nearly 100 short tracks from coast-to-coast. As the leader in motorsports entertainment, the sanctioning body has developed NASCAR Online (http:www.nascar.com), NASCAR Thunder retail stores, NASCAR Cafe restaurants, All-American SportsParks/NASCAR SpeedPark attractions, NASCAR Racing Online Series, an automotive aftermarket program as well as an international race in Japan. Headquartered in Daytona Beach, Fla., NASCAR has expanded its base with a corporate marketing office in New York City, a licensing and consumer products office in Charlotte, N.C. and a western operations locale in Scotts Valley, Calif.
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