FORD CUSTOMER SERVICE DIVISION BRANDS TO SPONSOR TWO RACE CARS DURING 2011 NASCAR SPRINT CUP AND NHRA FULL THROTTLE DRAG RACING SERIES
- Motorcraft, Quick Lane Tire & Auto Center and FordParts.com will appear on famed No. 21 Ford Fusion for 12 races beginning with Daytona 500 with rookie driver Trevor Bayne
- Motorcraft, Quick Lane Tire & Auto Center and FordParts.com will appear on Ford Shelby Mustang Nitro Funny Car with driver Bob Tasca III
DEARBORN, Mich., January 27, 2011 - For the fourth consecutive season, Ford Customer Service Division (FCSD) brands will be the featured livery in two of the country's premier forms of auto racing - stock car and drag racing. FCSD brands Motorcraft, Quick Lane Tire & Auto Center and FordParts.com are partnering with the legendary Wood Brothers Racing team to compete in the NASCAR Sprint Cup Series and with Tasca Racing to compete in the NHRA Full Throttle Drag Racing Series.
"This will be an exciting 2011 season as we continue our sponsorship of both Wood Brothers Racing and Tasca Racing," said Brett Wheatley, Director of Marketing, Ford Customer Service Division. "The Wood Brothers have signed Trevor Bayne this season, so we're thrilled to have Trevor represent our brands. Bob Tasca III is coming off his best season so far, so we are eager to get back to the drag strip and see where Bob can take the Motorcraft and Quick Lane colors this season. Both the Tasca and Wood families bring a rich and successful racing history with them and we are honored to be associated with such a tremendous group of people."
Trevor Bayne made his NASCAR Sprint Cup debut in the No. 21 Motorcraft/Quick Lane Ford Fusion at Texas Motor Speedway last fall. Bayne qualified on speed and finished in the 17th position. Bayne, a native of Knoxville, Tenn., has an impressive NASCAR record to date, in just 50 NASCAR Nationwide Series starts he has six top-five and 13 top-10 finishes and has led 133 laps. He finished seventh in the NASCAR Nationwide Series standings last year, his first full-time season.
The Wood Brothers are acknowledged pioneers in the sport of stock-car racing, and have earned 96 wins, the second most in Ford Racing history, in 61 years of NASCAR competition.
Funny Car driver/owner Bob Tasca III, whose grandfather was instrumental in launching Ford's return to professional drag racing more than four decades ago, returns to compete in his fourth season of NHRA Funny Car competition in 2011. Tasca, a native of Providence, RI, holds four drag racing licenses - Super Comp, Pro Stock, Top Alcohol Funny Car and Nitro Funny Car. In his young Funny Car career, Tasca has three career wins, two runner-up finishes, 10 semifinal appearances and 63 round wins.
Away from the race track, Tasca is Vice President of Tasca Ford, one of New England's largest Ford dealerships. Tasca Ford is one of the largest Motorcraft parts dealers in the country. Tasca is also the owner/operator of two Quick Lane Tire & Auto Center franchises. Tasca Ford has been recognized annually as one of the country's top-10 distributors of Ford Racing Performance Parts.
Motorcraft, a Ford Motor Company brand of automotive parts ranging from filters and spark plugs to engines and transmissions, will be the primary sponsor on the Wood Brothers No. 21 NASCAR Sprint Cup Ford Fusion for 12 races (see schedule below), beginning in February at the Daytona 500 and culminating with the season-ending Ford 400 at Homestead-Miami Speedway.
Quick Lane Tire & Auto Centers are operated by Ford and Lincoln dealers, but are equipped to provide services for all makes and models. Quick Lanes offer routine vehicle maintenance services such as oil and filter changes, and light repair services like brake repairs and tire replacements, all done by factory-trained technicians with no appointment necessary for customers. Ford Motor Company's Quick Lane Tire & Auto Centers are the fastest growing service brand in the country and is on track to reach 600 stores nationwide.
FordParts.com is the newest and most efficient way to order parts online for Ford and Lincoln Mercury vehicles. It takes the guesswork out of ordering more than 280,000 Genuine Ford and Motorcraft parts, with technical illustrations of more than 22,000 parts and assemblies. Log on to FordParts.com and have the convenience of ordering parts 24/7.
FCSD and its associated brands have won a place in the hearts and minds of racing fans everywhere since the mid-1980s, including sponsoring Ford Hall of Fame drag racer Bob Glidden, a 10-time NHRA Pro Stock champion, and NASCAR champions Bill Elliott and Dale Jarrett.
In addition to serving as the primary vehicle sponsor for Wood Brothers Racing and Tasca Racing, FCSD brings a very aggressive brand awareness campaign with a significant trackside presence at selected NHRA and NASCAR events in the form of the Motorcraft/Quick Lane Racing Experience. The interactive display will let race fans connect with Motorcraft and Quick Lane brands and new Ford Motor Company branded vehicles in a unique way.
Ford Customer Service Division brands have visited victory lane and won championships in NASCAR, NHRA, SCORE, IMSA GT and GTO and SCCA Trans-Am throughout the years.
-source: ford customer servie division