NASCAR Fans Will Be Seeing "Red" at Independence Weekend Race World-renowned Celebrity Takes on the Role as Pit Crew Chief (HACKETTSTOWN, NJ, JUNE 8, 2000) - At the Independence Weekend Race on July 1, fans will not only see the black and white...
NASCAR Fans Will Be Seeing "Red" at Independence Weekend Race
World-renowned Celebrity Takes on the Role as Pit Crew Chief
(HACKETTSTOWN, NJ, JUNE 8, 2000) - At the Independence Weekend Race on July 1, fans will not only see the black and white checkered flag and the flashy cars, but probably the most colorful pit crew chief ever in the history of NASCAR! In his usual, bold fashion, the "M&M's"* Red Spokescandy is announcing to the world that "M&M's"* are too good to be called "Plain" by unveiling his special edition paint scheme, "Same Great Chocolate. Much Better Name," on the #36 "M&M's"* Pontiac. The car was designed exclusively for the Independence Weekend Race. And to make sure the debut is flawless, Red will also serve as pit crew chief for one of NASCAR's top 10 drivers, Kenny Schrader.
Red is reveling in the fact that the word "Plain," along with all its less-than spectacular connotations, will be phased out from the "M&M's"* packaging, and replaced with the more tantalizing description of "Milk Chocolate." However, Red's adoring fans can rest easy because the packaging name is all that is changing - the great milk chocolate taste will remain the same. It has taken Red more than 46 years to finally get the name changed on the packaging, and he is going to make sure everyone knows about it, beginning with this high-profile NASCAR event.
That's why Red is taking his role as the first-ever, candy pit crew chief very seriously. At the race, he will be the one giving Kenny Schrader, "M&M's"* official driver, a pep talk as he prepares to drive Red's special edition race car. Despite Kenny's strong showing, there has been concern that Red may not want to share the limelight with anyone, even Kenny. Rumor has it that Red's been seen taking a few practice laps in the new car.
"I am really looking forward to the Independence Weekend race," said Schrader. "However, Red is putting a lot of pressure on me to have a strong showing at the race. I am actually a little worried that being the pit crew chief won't be enough for Red. I wouldn't be surprised if he might try to take over and drive the race car himself."
"Everyone thinks this packaging name change thing is going right to my head," commented Red. "I think the name change was long overdue. There is nothing Plain about me or what I represent! Now, if you will excuse me, I need to get back to reading my NASCAR rules and regulations. I'm going for my second victory in a row here. First the packaging name change. Now the Independence Day Race! There's no stopping me!"
The new packaging will begin appearing on store shelves this month.
More information on Red and his new identity can be found on the "M&M's"* website at www.m-ms.com.