NASCARÂ® Fans Can Choose Which Car Ken Schrader Will Drive By Participating in "M&M's"Â® Global Color Vote(tm) Hackettstown, NJ (March 2, 2002) - Pink, purple or aqua - how will you decide? Candy lovers around the globe will be faced with that...
NASCAR® Fans Can Choose Which Car Ken Schrader Will Drive By Participating in "M&M's"® Global Color Vote(tm)
Hackettstown, NJ (March 2, 2002) - Pink, purple or aqua - how will you decide?
Candy lovers around the globe will be faced with that decision beginning March 6th when MASTERFOODS USA launches its Global Color Vote(tm) - the largest promotion in the 61-year history of the "M&M's"® Brand. As consumers debate which color should be added to the famous mix in packs of the world's No. 1 candy brand, NASCAR® fans will keep some other things in mind when making their decision.
Every vote cast for the new color of "M&M's"® will be a vote cast for the color of Ken Schrader's No. 36 race car. In a one-race paint scheme at Bristol Motor Speedway on August 24, Schrader will run the winning color car - be it purple, pink or aqua.
"To be honest, a car is a car whether it is pink, purple, aqua or yellow like the "M&M's"® car is now," Schrader said. "All I'm concerned about is that it runs well. It's like a bull ring at Bristol with 43 cars beating and banging on each other under those lights.
"To tell you the truth, if we come out of the track with a strong finish and the fenders still on the car when that checkered flag falls - I might want to keep the new color car."
During the voting period, Schrader will pilot a special "Global Color Vote(tm)" paint scheme. At four races - Martinsville, Talladega, California and Richmond - Schrader will drive the Global Color Vote(tm) car. The car is similar to the familiar bright yellow No. 36, but it features the color choices of purple, pink and aqua.
The characters also get in on the fun as they are depicted painting the car their color of choice. Red is dangling from a rope as he tries to paint the driver's side aqua. Blue has used his artistic skills to color the passenger side pink. And Yellow has painted himself and the back of the No. 36 purple.
The Global Color Vote(tm) is the first worldwide promotion in "M&M's"® Brand history. Voters will come from a colorful mix of countries - from Australia to the Ukraine - including nations in which no citizen has previously had the opportunity to cast a governmental ballot.
Residents around the globe will be eligible to vote by logging on to www.mms.com, which will be accessible in 10 different languages beginning March 6, 2002. Before casting a vote, consumers will have the opportunity to sample each color in specially marked packages available at retailers worldwide.
The winning color will be announced in June 2002 at a gala event in New York City with the winning color car being driven by Schrader at the Bristol night race in August.
For NASCAR® fans, the stakes are high as they choose which color the No. 36 will be for one race. What color car would Schrader like to get behind the wheel to drive?
"To be honest, I'll probably vote for purple," Schrader said. "My daughter likes that color, and I think a purple race car would look sporty out there on the track. But I'll drive whatever color car the fans want to put me in."
For more information on The Global Color Vote(tm), or to vote for your favorite color, log onto www.mms.com.