NASCAR Cup
NASCAR Cup
17 May
-
17 May
Event finished
20 May
-
20 May
Event finished
23 May
-
24 May
Event finished
27 May
-
28 May
Event finished
31 May
-
31 May
Event finished
07 Jun
-
07 Jun
Event finished
10 Jun
-
10 Jun
Event finished
14 Jun
-
14 Jun
Event finished
21 Jun
-
21 Jun
Event finished
27 Jun
-
27 Jun
Event finished
28 Jun
-
28 Jun
Event finished
R
Indianapolis
05 Jul
-
05 Jul
Race in
17 Hours
:
41 Minutes
:
20 Seconds
R
Kentucky
12 Jul
-
12 Jul
Next event in
6 days
R
02 Aug
-
02 Aug
Next event in
27 days
R
Michigan II
07 Aug
-
09 Aug
Next event in
32 days
R
Watkins Glen
14 Aug
-
16 Aug
Next event in
39 days
R
Dover II
21 Aug
-
23 Aug
Next event in
46 days
R
Daytona II
27 Aug
-
29 Aug
Next event in
52 days
R
Darlington III
06 Sep
-
06 Sep
Next event in
62 days
R
Richmond II
10 Sep
-
12 Sep
Next event in
66 days
R
Bristol II
17 Sep
-
19 Sep
Next event in
73 days
R
Las Vegas II
25 Sep
-
27 Sep
Next event in
81 days
R
Talladega II
02 Oct
-
04 Oct
Next event in
88 days
R
Charlotte III
09 Oct
-
11 Oct
Next event in
95 days
R
Kansas II
16 Oct
-
18 Oct
Next event in
102 days
R
Texas II
23 Oct
-
25 Oct
Next event in
109 days
R
Martinsville II
30 Oct
-
01 Nov
Next event in
116 days
R
Phoenix II
06 Nov
-
08 Nov
Next event in
123 days

Fanatics to bring early end to its deal selling NASCAR merchandise

shares
comments
Fanatics to bring early end to its deal selling NASCAR merchandise
By:
Nov 2, 2018, 11:13 PM

Fanatics’ 10-year deal to sell NASCAR merchandise at race tracks is coming to an early end.

Martin Truex Jr. and Kevin Harvick cup the ribbon to officially open the NASCAR Trackside Superstore
Merchandising area
The new NASCAR Trackside Superstore
Merchandising area
The new NASCAR Trackside Superstore

The retailer of licensed sportswear, sports equipment, and merchandise had originally signed a 10-year deal to sell NASCAR merchandise at tracks but announced this week it was pulling out at the end of this season.

The original deal, which began in the 2015 season, was a big change from how driver and team merchandise had typically been sold at tracks, which was usually out of team haulers outside the track.

Instead, Fanatics debuted a one-stop-shopping large tent structure from which to sell all of the merchandise, but that ran into resistance from fans who preferred the original model.

“In collaboration with teams and tracks, we are in the process of finalizing a plan for a new trackside merchandise model for 2019 that will serve and engage fans at race tracks across the country,” NASCAR President Steve Phelps said in a statement. 

“Although Fanatics has decided to discontinue its trackside relationship, we look forward to continuing our long-term ecommerce partnership as they continue to enhance the ever-growing online and mobile platforms for many more years.”

Fanatics tried to accommodate those who didn’t like the tent structure and in May 2017 began using merchandise haulers to sell driver shirts, hats and other souvenirs outside of tracks while also increasing the number of mini-stores inside the spectator gates.

The change didn’t alter the financial bottom line, however.

Fanatics, which is also the largest online sports apparel retailer, will continue to handle NASCAR’s online sales.

Next article
NASCAR's Texas playoff race to receive WWE-style open

Previous article

NASCAR's Texas playoff race to receive WWE-style open

Next article

Ryan Blaney leads Ford sweep of top five in Texas qualifying

Ryan Blaney leads Ford sweep of top five in Texas qualifying
Load comments

About this article

Series NASCAR Cup , NASCAR XFINITY , NASCAR Truck
Author Jim Utter