Kodak car to carry lucky fan's design DAYTONA BEACH, Fla. (Feb. 4, 1999) NASCAR Winston Cup Series fans won't see the familiar yellow No. 4 Kodak MAX Film Chevrolet during Speedweeks '99 at Daytona International Speedway. Instead, ...
Kodak car to carry lucky fan's design
DAYTONA BEACH, Fla. (Feb. 4, 1999) NASCAR Winston Cup Series fans won't see the familiar yellow No. 4 Kodak MAX Film Chevrolet during Speedweeks '99 at Daytona International Speedway.
Instead, Morgan-McClure Motorsports will try to pad its position as the most successful superspeedway team of the '90s with a new paint scheme. Beginning with the Feb. 7 Bud Shootout, Bobby Hamilton will drive a No. 4 black Kodak Advantix System Monte Carlo, marking the first color change in 13 seasons for a Kodak NASCAR Winston Cup Series entry.
Morgan-McClure leads the way with nine victories in 36 points races (25 percent) at Daytona and Talladega this decade. Thanks to Marsha Johnson, a 43-year-old graphic artist from Springfield, Mo., Hamilton has the first opportunity to park a different colored Kodak Chevrolet in Victory Lane.
Johnson won a nationwide Kodak Advantix System competition last year called "You Draw It. You Drive It." The 10-month contest received a tremendous response, with more than 5,000 entries.
Advantix, Kodak's brand name for the Advanced Photo System, is the fastest growing film and camera category in the world. Hamilton and company hope it's the fastest car on the track at Daytona.
"When people see this race car, they'll know they're seeing something totally new," Kodak Marketing Communications Coordinator Bob Peavey said. "It's phenomenal the number of entries we took in, but I think Marsha's design stood out because of its simplicity. Sometimes less is more."
Peavey and Becky Bryant of Bryant-Williams, Inc., judged the contest, and Peavey said entries included everything from decaled model cars to 16x20-inch boards with full graphic art.
"It was difficult selecting a winner, but Marsha's design was one of the few that left room for all the contingency stickers not to interfere with the design," Peavey said. "The biggest advantage was it reflected the black box design of the Kodak Advantix Camera, and the stripe takes off on the Advantix multicolor triangle."
The black paint scheme is a one-race deal, and that's exactly how many NASCAR Winston Cup Series races Johnson has seen in person. She began following NASCAR about a year ago and saw her first race last summer at Pocono.
She'll get an up-close and personal perspective on NASCAR at Daytona. By winning the contest, Johnson received a five-day trip to the Daytona 500, a chance to see her design zooming around the 2.5-mile track and have her picture taken with Hamilton and the No. 4 Kodak Advantix System Monte Carlo.
She also won three days at the Fastrack High Performance Driving School at Charlotte Motor Speedway in the Kodak Chevrolet.
"I don't know a lot about racing, but I've been doing graphic design for about 25 years," Johnson said. "I figured I had a decent chance to win, as good as anybody else's.
"I actually submitted two entries, but the more conservative one won. It was simple but sophisticated. My husband Kenny restores cars, and I help him some, so I have an inkling of what's going on."
She'll having more than an inkling after her first trip to Florida for the Daytona 500.
"Everyone at work follows racing, so we all got together and picked a driver to follow," Johnson said. "I didn't pick the right one, but I try to learn from my mistakes. I know who to follow now.
"I know the guy in the No. 3 black Monte Carlo won last year's Daytona 500. This year, it's going to be the man in the No. 4 black Chevy."
Source: NASCAR Online