Mountain Dew to sponsor rookie Kasey Kahne and Jeremy Mayfield for 2004 NASCAR Nextel Cup Series. CHARLOTTE, N.C. -- February 12, 2004 -- Kasey Kahne, NASCAR Nextel Cup Series rookie, is the newest member of the Mountain Dew team. Kahne joins...
Mountain Dew to sponsor rookie Kasey Kahne and Jeremy Mayfield for 2004 NASCAR Nextel Cup Series.
CHARLOTTE, N.C. -- February 12, 2004 -- Kasey Kahne, NASCAR Nextel Cup Series rookie, is the newest member of the Mountain Dew team. Kahne joins his Evernham Motorsports teammate, Jeremy Mayfield, who has been sponsored by Mountain Dew since the 2002 season.
Pepsi-Cola North America, makers of Mountain Dew, today announced an agreement with Evernham Motorsports to extend their sponsorship to include rookie driver Kasey Kahne and the over-the-wall crew of Kahne's No. 9 Dodge Dealers/UAW Dodge who compete in the Nextel Cup Series. The Evernham Motorsports pit crews for Kahne and Jeremy Mayfield will be known as the "Dew Crews." Kahne's Dodge Dealers/UAW Dodge will race in a special Mountain Dew color scheme for one race in 2004. In addition, Kahne and Mayfield will appear on in-store display materials and make appearances during the season for Mountain Dew.
"Kasey Kahne and Jeremy Mayfield are exciting drivers on the racing scene," said John Galloway, director of sports marketing for Pepsi-Cola Company. "Their high energy and high intensity match the Mountain Dew brand philosophy and we look forward to another great season with Evernham Motorsports."
"Pepsi-Cola has been an important partner to Evernham Motorsports," Ray Evernham, owner, Evernham Motorsports. "They have helped build our organization from the beginning and have provided incredible support for our drivers, teams and to NASCAR."
"As a rookie on the Nextel Cup series, it's great to have the support of a big brand like Mountain Dew and a company with the incredible history and success of Evernham Motorsports behind me," said Kahne, driver of the No. 9 Dodge Dealers/UAW Dodge.
"It's been awesome to be a part of the Mountain Dew team," said Jeremy Mayfield, driver of the No. 19 Dodge Dealers/UAW Dodge. "I know that Evernham Motorsports and Mountain Dew will help us get to victory lane."
This marks the fourth straight year that Mountain Dew has sponsored Evernham Motorsports drivers and teams. Pepsi's involvement with NASCAR began when the sport was introduced in 1948. Today, Pepsi serves its products at 16 of the 23 Nextel Cup Series tracks and is the title sponsor of NASCAR Nextel Cup races in Daytona, Fla. (Pepsi 400) and Darlington, S.C. (Mountain Dew Southern 500).