February 6, 2004 - Morgan-McClure Motorsports Announced Today that YOKE TV.com is The Primary Sponsor for The No. 4 Nascar Nextel Cup Chevrolet Entry. The company will offer one of the world's first web-based TV programs, and plans to start ...
February 6, 2004 - Morgan-McClure Motorsports Announced Today that YOKE TV.com is The Primary Sponsor for The No. 4 Nascar Nextel Cup Chevrolet Entry.
The company will offer one of the world's first web-based TV programs, and plans to start broadcasting on May 1, 2004. Kevin Lepage returns as the driver of the No. 4 YOKE TV.com Monte Carlo. Larry McClure, President of Morgan-McClure Motorsports, and Lepage commented on obtaining the new sponsor:
"We're at Daytona with a new sponsor, YOKE TV.com, and we're excited about it. It went right up to the last minute before we got this deal worked up and got it signed, but we're excited about it."
HOW LONG DID IT TAKE YOU TO PUT THE SPONSORSHIP TOGETHER? "We started this deal in Homestead and more or less agreed that we would work with them this year. It's just been a long process of getting all the details worked out. Fortunately, yesterday everything came together."
WERE YOU NERVOUS ABOUT THIS DEAL? "Well, sure we sweated a little bit because there are a lot of things that have to go on behind the scenes in order to be prepared to do something like this and make the announcement and get the decals all done and the uniforms all done. It's been exciting, but through the whole deal the team has just kept working and trying to get better and better. We tested here. We made an agreement that we were going to run this year with Kevin. That made the race team excited because we had some continuity to build on from last year."
ACTUALLY, THIS CAME TOGETHER RATHER QUICKLY, DIDN'T IT? "Well, yet it did. NASCAR has worked with us. Kodak worked with us to get this deal put together. Everything has worked out fine. There were some hurdles to cross. This is some new technology that's coming out and we're real proud to be getting in on the ground floor. This is something we're going to see that's great coming into the sport. It's new and it's exciting. The people are exciting that we're going to work with. They are going to being in some TV personalities and sports personalities and it's going to create excitement all year long."
WHAT ARE THE TERMS OF THE SPONSORSHIP? "It's initially a one-year deal and then we can extend it or they can extend it. So we have options."
"We're just real excited to start the season. It's been since 2000 that I've been able to start a season and run for a championship. I want to thank Larry and all the guys back at the No. 4 shop for giving me the opportunity late last year. Tim Brewer (crew chief) and Larry and everybody in that whole race team worked real hard to put something together in those last six or eight races to attract a sponsor like YOKE TV.com. We're proud to be part of this.
"My first race car was a red race car back in 1980 so I'm real excited about getting back in a red race car. We've got a new Monte Carlo body style, which we tested twice so far and have been really pleased with it. The motor guys have been working 24/7. So there are a lot of positives for us. This No. 4 Chevy will find Victory Lane this year."
SO WITH THIS SPONSORSHIP SIGNED, CAN YOU TURN YOUR ATTENTION TO THE DAYTONA 500 NOW? "What a great race to start off the new NEXTEL season with a victory in the 500 between YOKE TV.com, the NO. 4 car, Larry McClure, and Tim Brewer. There's a lot of history here. There are a lot of people involved and a lot of 'firsts' could happen next week. And we're back with Chevrolet."