Cup Series goes wireless with new title sponsor

The expected announcement for the new title sponsor of the National Association for Stock Car Auto Racing (NASCAR) will be delivered today in New York City, home of the Marketing arm of NASCAR. Virginia based Nextel Communications will sign a ...

The expected announcement for the new title sponsor of the National Association for Stock Car Auto Racing (NASCAR) will be delivered today in New York City, home of the Marketing arm of NASCAR.

Virginia based Nextel Communications will sign a ten-year agreement to be the new title sponsor of the Cup series, starting in 2004.

The soon-to-be former Winston Cup Series will now be known as the Nextel Cup Series. Since 1971, R.J. Reynolds has been the title sponsor for the popular racing series. RJR announced earlier this season that they would have to pull out of their sponsorship due to limitations on tobacco company sponsorship and financial obligations.

Nextel is a provider of wireless voice and data communications, covering the United States market.

"I think the drivers are going to have to start practicing calling it the Nextel Cup instead of the Winston Cup," stated Johnny Benson on the upcoming announcement and new series title. "It's going to be funny to see how many times we mess that up. But this is good news today.

"I mean Winston has been awfully good and I'm sorry that they aren't going to be the title sponsor, but I think they will still do great things with our sport. Nextel will be cool."

Motorsport.com's NASCAR Editor Linda Przygodski's press conference report:
It's official: NASCAR Nextel Cup Series

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Series NASCAR Cup
Drivers Johnny Benson