Could Jimmie Johnson be the next to join Red Bull's army of athletes?

Will seven-time NASCAR Cup Series champion Jimmie Johnson join Red Bull’s cadre of athletes next season?

Could Jimmie Johnson be the next to join Red Bull's army of athletes?

Johnson confirmed on Thursday that Red Bull was one of the companies he and his No. 48 Hendrick Motorsports team have had discussions with about possible sponsorship beginning next season.

“There is definitely some interest there,” Johnson said at Charlotte Motor Speedway. “I think there is interest from a variety of different companies. That would be one of a long list of hopefuls.”  

In 2009, Red Bull added mainstream sport athletes to its roster of endorsements, which also includes persons involved in non-sporting activities. Among them are Formula 1 stars Daniel Ricciardo and Max Verstappen, WRC rally champion Sébastien Ogier, the NFL’s Reggie Bush, AMA Supercross riders Ryan Dungey and Marvin Musquin, as well as numerous Olympic athletes.

Red Bull operated a Cup series team for five seasons before shutting its doors in December 2011.

Lowe’s Home Improvement has been Johnson’s primary sponsor since joining the Monster Energy NASCAR Cup Series full-time in 2002.

With Lowe’s livery on the No. 48, Johnson has won a NASCAR record-tying seven Cup series titles and 83 races. Lowe’s announced earlier this season this would be its final year as a primary sponsor.

Johnson, who has taken an active role in the sponsorship search, said the process has been going “really well.”

“We will hopefully have something to announce in the near future, but the excitement about the No. 48 car, the multiple companies that are interested and the ideas and the ways that people would like to use us are very exciting and encouraging,” he said.

“Of course, we don’t want to see Lowe’s leave. We have had such an amazing run with them and there is a little bit of fear associated with such a big sponsor and such an integral part of Hendrick Motorsports leaving, but the response has been very strong and very well. 

“When Mr. (Rick) Hendrick makes his decision and we are able to kind of ink what opportunities are out there, obviously those announcements will be made, but things have been going very well.”

 

shares
comments
Denny Hamlin fastest in Thursday's lone Coke 600 practice

Previous article

Denny Hamlin fastest in Thursday's lone Coke 600 practice

Next article

Daniel Suarez believes first Cup win "can happen any time"

Daniel Suarez believes first Cup win "can happen any time"
Load comments
Why NASCAR's most resilient driver has landed on his feet at 23XI Prime

Why NASCAR's most resilient driver has landed on his feet at 23XI

In a career that has had many ups and downs, Kurt Busch has been written off many times before. But facing career uncertainty after the sale of Chip Ganassi's NASCAR team, the 2004 Cup champion has found a new berth at Denny Hamlin and Michael Jordan's 23XI organization - which underlines his enduring value

NASCAR Cup
Aug 31, 2021
From the archive: Dale Earnhardt’s final Autosport interview Prime

From the archive: Dale Earnhardt’s final Autosport interview

The death of Dale Earnhardt in the 2001 Daytona 500 shocked NASCAR to the core. At the Daytona 24 Hours, two weeks before his fatal accident, ‘The Intimidator’ shared his expectations of challenging for an eighth Cup title with JONATHAN INGRAM, in an article first published in the 15 February 2001 issue of Autosport magazine. Little did we know then what tragedy would unfold…

NASCAR Cup
Feb 18, 2021
The lasting NASCAR legacy after Dale Earnhardt’s death Prime

The lasting NASCAR legacy after Dale Earnhardt’s death

On February 18, 2001, seven-time NASCAR Cup champion Dale Earnhardt – the fearless ‘Intimidator’ – was in his element at Daytona International Speedway. While his own DEI team’s cars ran 1-2 towards the finish line, his famed #3 Richard Childress Racing Chevrolet Monte Carlo was playing rear gunner to block any late runs from the chasing pack. As the cars tore through Turns 3 and 4 on that fateful final lap, Earnhardt maintained the strongarm tactics that encapsulated his persona… but his actions in those moments sadly proved to be his last.

NASCAR Cup
Feb 18, 2021
Inspired by Pitbull, the “revolution” sweeping through NASCAR Prime

Inspired by Pitbull, the “revolution” sweeping through NASCAR

The NASCAR Cup Series is changing. Whether it be the gradual morphing out the seasoned drivers of yesterday as the next generation step up, a radical calendar shake-up featuring more road courses than ever before and the prospect of an all-new car on the horizon, stock car racing’s highest level is nearing the end of a huge facelift.

NASCAR Cup
Feb 16, 2021
The NASCAR storylines to watch out for in 2021 Prime

The NASCAR storylines to watch out for in 2021

This weekend's Daytona 500 kickstarts a NASCAR Cup season that promises plenty of intrigue courtesy of new owners and a refreshed calendar. Here's what you need to know ahead of the new season…

NASCAR Cup
Feb 13, 2021
Why Kyle Larson can't blow his big shot at redemption Prime

Why Kyle Larson can't blow his big shot at redemption

From a disgraced NASCAR exile, Kyle Larson has been given a chance of redemption by the powerhouse Hendrick Motorsports squad. Effectively replacing seven-time champion Jimmie Johnson is no easy billing, but Larson has every intention of repaying the team's faith...

NASCAR Cup
Feb 11, 2021
Why Roger Penske is an American motorsport icon Prime

Why Roger Penske is an American motorsport icon

In this exclusive one-on-one interview, Roger Penske reveals the inner drive that has made him not only a hugely successful team owner and businessman but also the owner of Indianapolis Motor Speedway and IndyCar. He spoke to David Malsher-Lopez.

IndyCar
Dec 28, 2020
Why NASCAR's latest second-generation champion is just getting started Prime

Why NASCAR's latest second-generation champion is just getting started

Chase Elliott's late charge to the 2020 NASCAR Cup title defied predictions that it would be a Kevin Harvick versus Denny Hamlin showdown. While the two veterans are showing no signs of slowing down, Elliott's triumph was a window into NASCAR's future…

NASCAR Cup
Nov 18, 2020