ST. LOUIS (October 2, 2000) - The last time Budweiser driver Dale Earnhardt Jr. raced at Phoenix International Raceway (PIR), in November of 1999, he clinched his second-consecutive NASCAR Busch Series title with a second-place finish at the...
ST. LOUIS (October 2, 2000) - The last time Budweiser driver Dale Earnhardt Jr. raced at Phoenix International Raceway (PIR), in November of 1999, he clinched his second-consecutive NASCAR Busch Series title with a second-place finish at the track's inaugural Outback Steakhouse 200 race.
Although fans will have to wait about six weeks for him to return to PIR, Earnhardt Jr.'s No. 8 Budweiser car already has been reunited with the track - on a new 16-ounce Budweiser can, available now nationwide through the end of the NASCAR Winston Cup season in November.
Budweiser - the Official Beer of NASCAR and PIR - has produced the can as part of a four-can series commemorating Earnhardt Jr.'s Winston Cup rookie season. The cans in the series feature one of four NASCAR tracks, the track's official logo and an Earnhardt Jr.-themed image.
"With two NASCAR Winston Cup victories, a win in The Winston and two Bud Pole Awards, Dale Jr.'s rookie season has exceeded our wildest expectations," said Dan Hoffmann, director of Budweiser marketing, Anheuser-Busch, Inc. "Like the Budweiser team's on-track performance, the commemorative can series has been a tremendous success. The cans give fans a way to share in the excitement and have helped drive Budweiser sales all year long."
The PIR-themed can showcases the one-mile, paved oval, known as the "the desert jewel," along with an image of Earnhardt Jr.'s Budweiser crew. Earnhardt Jr.'s signature and the words "2000 Winston Cup - Team Work" also appear on the can. It has been released in advance of the Checker Auto Parts/Dura Lube 500K, November 5 at PIR.
"PIR is a natural partner for Budweiser Racing and the King of Beers," said Robin Braig, executive vice president and general manager at PIR. "The Budweiser collectible can promotion is going to be a big winner with all fans getting ready for our upcoming race weekend."
The first can in the series featured Daytona International Speedway and an image of Earnhardt Jr. The second can showcased Texas Motor Speedway and Earnhardt Jr.'s number eight. The third track featured in the Earnhardt Jr./Budweiser can series was New Hampshire International Speedway.
"My Bud team and I have come a long way since clinching that second NASCAR Busch Series title at Phoenix last year," said Earnhardt Jr. "It's fitting that the last of this year's special Bud cans features my team, because I wouldn't even be in NASCAR Winston Cup racing without their hard work and dedication."