RADIOACTIVE ENERGY DRINK DEBUTS WITH SAUTER AND HAAS CNC RACING IN THIS WEEKEND'S 600 AT LOWE'S MOTOR SPEEDWAY CONCORD, NC (May 24, 2007) Radioactive Energy Drink bursts onto the NASCAR scene this weekend sporting their colors on the No. 70 ...
RADIOACTIVE ENERGY DRINK DEBUTS WITH SAUTER AND HAAS CNC RACING IN THIS WEEKEND'S 600 AT LOWE'S MOTOR SPEEDWAY
CONCORD, NC (May 24, 2007) Radioactive Energy Drink bursts onto the NASCAR scene this weekend sporting their colors on the No. 70 Haas CNC Racing Chevrolet driven by Johnny Sauter in the NASCAR Nextel Cup Series.
Originating on the west coast, Radioactive Energy is sweeping the nation with it's glow-in-the-dark can and look to the relationship with Sauter and Haas CNC Racing as an opportunity to showcase it's product to the NASCAR fan base.
"We are pleased and exited to enter the world of NASCAR Nextel Cup Sponsorship," Walter Ascher, President and Chief Executive Officer of Radioactive Energy said. "With the berry flavored taste and 5000% of your daily value of vitamin B12; I am confident that it will be a winning energy drink."
"Johnny Sauter is a talented driver and Haas CNC Racing has a solid commitment to performance." Ascher continued. "Therefore I am confident great things are to come for Radioactive Racing."
Sauter and his team are fresh off an impressive performance during NASCAR's All-Star weekend at Lowe's Motor Speedway this past week.
Sauter raced his way into the All-Star Challenge by finishing second in the Nextel Open then came from the 20th position in the main event to finish sixth among NASCAR's finest.
Returning to Lowe's Motor Speedway for the Memorial Day weekend race festivities, Sauter looks to Radioactive Energy to fuel his run in the season's longest event - a 600-miler.
"I'm very excited to have Radioactive as a new sponsor and after our run last weekend we're really stoked to hit the track," Sauter said. "Radioactive is a great product and, for me, it's a healthy alternative for an energy boost. It gives me the high without the crash."
"We are thrilled to be part of Radioactive's national marketing campaign at Lowes Motor Speedway this weekend," said Joe Custer, General Manager of Haas CNC Racing. "The radioactive drink fits perfectly with the NASCAR lifestyle -- fast and on the edge."
-credit: haas cnc