CONCORD, N.C. (October 5, 2004) -- Roush Racing announced today that Canteen Vending, in association with long-time Roush Racing partner Kraft Foods, will sponsor Carl Edwards and the No. 99 Roush Racing Ford at the UAW-GM Quality 500 at Lowe's ...
CONCORD, N.C. (October 5, 2004) -- Roush Racing announced today that Canteen Vending, in association with long-time Roush Racing partner Kraft Foods, will sponsor Carl Edwards and the No. 99 Roush Racing Ford at the UAW-GM Quality 500 at Lowe's Motor Speedway. Canteen Vending and Kraft's Maxwell House brand will appear as co-primary sponsors on the No. 99 Ford while several other Kraft brands will appear as associates.
"I'm really excited to have Canteen Vending and Kraft on our car for Charlotte," said Edwards. "It's going to be kind of a crazy race weekend for me since I'm racing both the Superchips F-150 and the Canteen Vending Ford but I'm really looking forward to it. I love racing and to be able to race two times in one day is going to be neat."
Edwards has completed two of three double duty weekends so far. Two weeks ago he traveled between Las Vegas, NV and Dover, DE and last week traveled between Fontana, CA and Talladega, AL. During the Charlotte race weekend Edwards will also be racing the No. 99 Truck in Texas. Edwards will practice and qualify the No. 99 Canteen Vending Ford on Thursday then fly to Texas to practice and qualify the truck Friday. Veteran driver Dave Blaney will assume driving duties for both practice sessions Friday at Charlotte in the No. 99 Ford. Edwards will then race the No. 99 Superchips F-150 early Saturday afternoon returning to Charlotte for Saturday night's 500-mile race. Blaney will be on standby Saturday night should there be any problems with Edwards travel schedule.
Edwards, who qualified and finished second earlier this year in the No. 99 Truck at Charlotte, looks forward to his double duty weekends. "It's really neat that Jack (Roush, owner) and Geoff Smith are allowing me to do this." Edwards continued, "I'm really having a lot of fun running both the truck and Cup car. I finished second in the truck at Charlotte earlier this year so I'm looking forward to racing there again, this time in the Canteen Vending Ford. I really like the track and it would mean a lot to take home a win for Canteen Vending, Kraft and Roush Racing right here in the heart of NASCAR."
In addition to their sponsorship of Edwards and the No. 99 Ford, Canteen has also begun a partnership with NASCAR to market to NASCAR fans who show exceptional loyalty to racing sponsors. CEO, Mike Kiser, states, "Our membership in NASCAR's family of sponsors furthers our uniqueness in the marketplace and allows us to deliver a delicious and entertaining experience to our customers. It also brings a new level of pride to our associates, especially our route and technical crew who perform behind the wheel everyday delivering Canteen's winning vending services."
About Canteen Vending
Canteen Vending is a member of Compass Group. Compass Group North America employs 117,000 associates and has annual revenue of $6 billion. UK-based Compass Group PLC reports revenue of $19 billion and is recognized by FORTUNE Magazine as the world's 9th largest employer, with over 420,000 associates in 96 countries around the world.
Kraft Foods markets many of the world's leading food brands, including Kraft cheese, Yuban and Maxwell House coffees, Planters nuts, Triscuit Reduced Fat crackers, Philadelphia cream cheese, Oscar Mayer meats, Post cereals and Breyer's yogurts in more than 150 countries.
About Roush Racing
Roush Racing is a subsidiary of Livonia, Mich., based Roush Industries that operates nine motorsports teams; five in NASCAR Nextel Cup with drivers Mark Martin, Matt Kenseth, Kurt Busch, Greg Biffle and Carl Edwards; two in the Busch Series with Martin, Kenseth and Biffle, and two in the Craftsman Truck Series with drivers Jon Wood and Edwards. For sponsorship inquiries please contact Robin Johnson at Roush Racing at 704.720.4600.