California Speedway Fall race title sponsors announced

CALIFORNIA SPEEDWAY ANNOUNCES FALL NASCAR NEXTEL CUP RACE AGREEMENT WITH SHARP ELECTRONICS AND 3M COMPANY SAN BERNARDINO COUNTY, CA -- California Speedway has announced an agreement with Sharp Electronics and 3M Company ("3M") to serve as the...


SAN BERNARDINO COUNTY, CA -- California Speedway has announced an agreement with Sharp Electronics and 3M Company ("3M") to serve as the title sponsor for the Speedway's Fall NASCAR NEXTEL Cup Series Race. The race, being held on Sunday, September 2, 2007, will be known as the Sharp AQUOS® 500.

"Technology and NASCAR have always gone hand in hand, just like California Speedway and entertainment," said Speedway President Gillian Zucker. "Aligning the California Speedway brand with an entertainment technology leader like Sharp, makes great sense. Race fans who join us at the track for the Sharp AQUOS® 500, will see first hand this critical race to determine the line up for the Chase for the NEXTEL Cup. Fans can watch the final 11 races of the season on high definition Sharp AQUOS® LCD TV's, the next best thing to being there."

As the sponsor of the Sharp AQUOS® 500, Sharp and 3M will receive signage and branding opportunities throughout the Speedway over the entirety of the race weekend. The brands will also participate in several pre-race opportunities including parade laps and will utilize the Speedway's large screen video displays to present information about their variety of products.

Sharp AQUOS LCD TV's combine breathtaking picture quality and beautiful designs, giving consumers a perfect balance of style and performance. Several models in the Sharp AQUOS LCD TV line feature 3M Vikuiti brightness enhancement films, which makes the TV "brighter in any light". With 3M Vikuiti films and Sharp's other proprietary LCD technologies, AQUOS LC-TV's produce clear, crisp and vibrant images not only in dark but bright rooms as well.

"Sharp is proud to team with 3M and California Speedway and have the AQUOS name be such a big part of the exciting world of NASCAR," said Bruce Tripido, associate vice president, Marketing, Entertainment Products Division, Sharp Electronics Corporation. "We look forward to seeing the fans at the Sharp AQUOS® 500 and to watching a great race."

Sharp and 3M have teamed up on several co-marketing initiatives designed to enhance awareness of Sharp's AQUOS® line of LCD TVs and 3M Vikuiti brightness enhancement films, including participation in Busch Series and NEXTEL Cup races.

"We are excited to continue to enhance the successful relationship between Sharp and 3M by partnering with the Sharp AQUOS brand for the naming of the "Sharp AQUOS® 500" as an extension of our co-marketing alliance," said Prakash Iyengar, global business development manager, 3M Vikuiti brightness enhancement films. "This title sponsorship complements our on-going activities in the racing arena, including the co-branded Sharp AQUOS/3M race car."

About California Speedway
The NASCAR Nextel Cup Series returns to California Speedway over Labor Day Weekend for the Sharp AQUOS® 500. For more information about the race weekend at California Speedway, please visit To purchase tickets, call 800-944-RACE or log on to Fans are encouraged to come early to races and take advantage of all the attractions in the Opportunity, California FanZone. Opportunity, California FanZone is a multi-million dollar facility enhancement including delicious food at Apex by Wolfgang Puck, the Speedway's official retail store called Impulse, amazing sounds of live bands at the entertainment stage, and shade and leisure areas.

California Speedway is owned by International Speedway Corporation, a leading promoter of motorsports activities in the United States, currently promoting more than 100 events annually. For more information, visit the company's Web site at

About Sharp Electronics
Sharp Electronics Corporation is the U.S. subsidiary of Japan's Sharp Corporation, a worldwide developer of one-of-a-kind home entertainment products, appliances, networked multifunctional office solutions, solar energy solutions and mobile communication and information tools. Leading brands include AQUOS® Liquid Crystal Televisions, 1-Bit digital audio products, SharpVision® projection products, Insight® Microwave Drawers®, and Notevision® multimedia projectors. For more information visit Sharp Electronics Corporation at Sharp and AQUOS are registered trademarks of Sharp Corporation.

About 3M
A Global, Diversified Technology Company Every day, 3M people find new ways to make amazing things happen. Wherever they are, whatever they do, the company's customers know they can rely on 3M to help make their lives better. 3M's brands include Scotch, Post-it, Scotchgard, Thinsulate, Scotch-Brite, Filtrete, Command and Vikuiti.

Serving customers around the world, the people of 3M use their expertise, technologies and global strength to lead in major markets including consumer and office; display and graphics; electronics and telecommunications; safety, security and protection services; health care; industrial and transportation.

Scotch, Post-it, Scotchgard, Thinsulate, Scotch-Brite, Filtrete, Command and Vikuiti are trademarks of 3M.

-credit: cs

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Series NASCAR Cup