The No. 83 Sprint Cup Toyota will celebrate the James Madison University alumna's life.
BK Racing will honor the memory of Alison Parker this weekend at Richmond International Raceway.
Parker, 24, a TV reporter for WDBJ in Roanoke, Va., was murdered during a live shot on August 26 along with her cameraman Adam Ward. The death of the James Madison University graduate hit home with BKR owner — and fellow alum — Ron Devine.
“We’ll be running a JMU paint scheme on the No. 83 Toyota this weekend with Matt DiBenedetto behind the wheel,” Devine told motorsport.com. “We’re all part of the JMU family — so go Dukes! But we just wanted to do something to honor Alison’s memory. We thought this would be a nice tribute to her.”
JMU held a moment of silence for Parker before last Saturday’s football home opener and the team honored her with decals on their helmets. Along with the JMU livery, BKR carry Parker’s name over the driver’s door and feature her photo on the TV panel.
Devine, who played football at JMU and graduated in 1978, was on the Board of Visitors at the Harrisonburg, Va.-based school and is currently on the Foundation Board where he chairs the Athletic Committee.
Devine fields the No. 23, 26 and 83 Toyotas in NASCAR's Sprint Cup Series.