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Bill Elliott, McDonald's to reunite

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Bill Elliott, McDonald's to reunite
Aug 25, 2004, 10:08 PM

McDonald's Opens Drive-Thru For Elliott NASCAR Legend to Reunite With Golden Arches OAK BROOK, IL (Aug. 23, 2004) -- McDonald's Corporation announced that it will be the primary sponsor on Bill Elliott's car at two upcoming NASCAR Nextel Cup ...

McDonald's Opens Drive-Thru For Elliott
NASCAR Legend to Reunite With Golden Arches

OAK BROOK, IL (Aug. 23, 2004) -- McDonald's Corporation announced that it will be the primary sponsor on Bill Elliott's car at two upcoming NASCAR Nextel Cup races -- Sept. 5 at California Speedway in Fontana and Oct. 31 at Atlanta Motor Speedway.

The sponsorship is a reunion of sorts for Elliott and McDonald's -- two icons of their respective industries. Elliott, a record 16-time winner of NASCAR's most popular driver award, was sponsored by McDonald's from 1995-2000.

The No. 98 McDonald's Dodge Intrepid, operated by Bill Elliott Racing, will showcase the world-famous Golden Arches along with McDonald's worldwide brand campaign logo -- "i'm lovin' it."

"I am thrilled to once again be affiliated with McDonald's," said Elliott, who is running a limited schedule in 2004. "I've had many great things happen to me in my career and one of them was having the highly-visible McDonald's sponsorship for six years. This is a great opportunity and I am eagerly looking forward to the two races and competing in McDonald's colors."

Elliott's storied NASCAR Cup career includes 44 wins, 175 top fives, 320 top 10s, 55 poles and earnings of nearly $37 million.

"Bill Elliott is a true NASCAR legend and we are proud to have him back in a McDonald's car," said John Lewicki, McDonald's senior director of alliance marketing. "He has always had a special knack to connect with race fans.

"As a member of the McDonald's All-Star Team (early 1990s) and later as a driver for McDonald's, Bill always handled himself with class and set a high standard. And with that said, the race fans, McDonald's customers and owner/operators are going to be lovin' it when Bill straps himself into the Golden Arch car in California and Atlanta."

The last time Elliott competed at California Speedway (April 2003) and Atlanta Motor Speedway (Oct. 2003), the Dawsonville, Ga. native finished fourth at both events. At Atlanta -- his home track -- Elliott has five victories and five poles.

As part of his limited campaign this season, Elliott has competed in four Nextel Cup races. At his most recent race - the Aug. 8 Brickyard 400 in Indianapolis - he finished ninth.

McDonald's, the official Drive-Thru of NASCAR and sponsor of the McDonald's Drive-Thru Pit Championship fueled by POWERade, is the world's leading food service retailer with more than 30,000 McDonald's restaurants serving 46 million customers each day in more than 100 countries. More than 80 percent of McDonald's restaurants around the world are owned and operated by independent, local businessmen and women. Please visit our website at www.mcdonalds.com to learn more about the Company.

-mcdonalds-

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Series NASCAR Cup
Drivers Bill Elliott