3M will be the primary sponsor for four-time Cup champion Jeff Gordon for 11 races for the next three seasons.
Hendrick Motorsports announced on Tuesday that 3M will be the primary sponsor for Jeff Gordon and the No. 24 team starting in 2015.
The three-year agreement covers 11 Sprint Cup races each season and as an associate sponsor in other events. “At 3M, we play to win, and we push hard every day to do just that,” said Jesse Singh, senior vice president, 3M Global Sales and Marketing in a release. “With this deal, we align with champion driver Jeff Gordon and an organization at the top of its game in Hendrick Motorsports. What they do in the garage and on the track exemplifies what we’re all about in our labs, plants and business teams around the world.”
Gordon, who has four Sprint Cup titles, is currently second in the point standings. He’s posted 90 career Cup victories – third on the all-time win list. In 2014, Gordon has two wins, seven top-five finishes and 15 top-10s in 22 starts.
“Innovation is what 3M is known for,” said Gordon, 43, who has a lifetime contract with Hendrick Motorsports. “We’ve seen that approach throughout their involvement in NASCAR, and it’s a terrific fit for what we do at Hendrick Motorsports and with the No. 24 team. I’m personally excited about the opportunities and thrilled to represent a company that’s so passionately supported auto racing for such a long time.”
3M is currently on the No. 16 Roush Fenway Racing Ford. 3M has been a sponsor of Greg Biffle's since the company debuted on his car at Las Vegas in 2007. On Tuesday afternoon, Biffle tweeted: