23XI Racing announces new Bubba Wallace partner

Robinhood has joined 23XI Racing as a multi-race sponsor for Bubba Wallace and Corey Heim, with this deal being its first motorsports partnership.

The financial services platform, Robinhood, has officially joined forces with 23XI Racing as their official investing partner. This brings a new sponsor to Bubba Wallace's No. 23 Toyota Camry XSE for the 2025 NASCAR Cup Series season.

Announced 1 April, this will be Robinhood's first motorsports sponsorship, expanding beyond their existing NBA partnerships.

The brand will serve as a multi-race primary sponsor for the Michael Jordan-owned team for both Wallace and development driver Corey Heim. The Robin Neon paint scheme will be used on Heim's No. 67 Toyota Camry XSE at Kansas Speedway next month, and another three races for both teams.

In a press release, team president Steve Lauletta said the following:

“We’re excited to welcome Robinhood to 23XI and look forward to introducing another new brand to NASCAR. As Robinhood continues to expand their
presence in sports, we’re proud to partner with them and look forward to bringing the intensity of NASCAR racing to their growing customer base."

Bubba Wallace added:

“Our team continues to do a great job of partnering with exciting brands that share our values and believe in us. Robinhood’s dedication to market accessibility and financial literacy is important for so many people, and I look forward to representing them on track this season.”

Bubba Wallace, 23XI Racing Toyota

Photo by: Jared C. Tilton/Getty Images

Steve Quirk, Chief Brokerage Officer at Robinhood is excited to have the brand showcased in motorsport.

“Robinhood is excited to enter into the motorsports space, and there’s no better partner who shares our relentless drive to innovate in bold and unique ways than 23XI.

“By expanding our presence into motorsports, we’re able to reach a passionate, engaged fanbase that’s hungry to take control of all aspects of their lives, including their finances, while also supporting Bubba Wallace, Corey Heim and the rest of the 23XI team as they continue their success this racing season.”

This partnership comes as Wallace is enjoying a good start to the 2025 NASCAR Cup Series season. Sat in eighth, he's achieved two top-five and three top-ten finishes so far.