London, ON - CASCAR announced today that it has reached an agreement with London, Ontario-based EMCO Limited to take the role of title sponsor of the CASCAR Western Series, which will now be known and promoted as the CASCAR EMCO Western ...
London, ON - CASCAR announced today that it has reached an agreement with London, Ontario-based EMCO Limited to take the role of title sponsor of the CASCAR Western Series, which will now be known and promoted as the CASCAR EMCO Western Series.
EMCO Limited is one of Canada's leading distributors and manufacturers of building materials for the residential, commercial and industrial construction markets. Since its incorporation in 1906, EMCO Limited has evolved, through internal growth and acquisitions, into a company with sales in excess of one billion dollars annually. While the company primarily serves the residential, renovation and new construction markets, products are distributed to the commercial and industrial construction markets as well. EMCO's building materials are primarily distributed in Canada and the United States. As of December 2000, EMCO Limited employed approximately 2000 people.
EMCO has been involved in CASCAR team sponsorship with Edmonton-based Kevin Dowler for several years, and have incorporated their motorsports program deeply into their corporate slogan "Racing to the top of the industry".
"We are extremely proud to be associated with CASCAR." Stated Graham Faulder, EMCO Limited regional sales leader, Alberta. "We are excited to provide a great stock car racing program for the fans and competitors in Western Canada. We have been involved in team sponsorship for several years now and have been very pleased with the results. We are excited to contribute to the growth of stock car racing in the Western provinces, and in making CASCAR stronger in this market."
The announcement of the title sponsorship agreement brought more great news to competitors in the CASCAR EMCO Western Series in the form of a 40% increase to the point fund that the drivers will compete for throughout the season. CASCAR recently completed a highly successful membership drive in the Western provinces that indicates car counts will be at their highest ever. The are five Rookie of the Year contenders that have registered for the series to date: Darin Guillet of Calgary, AB, Jim White of Kamloops, Derek Polack of Stony Plain, AB, Shaun Polack of Stony Plain, AB and Mark Derks of Calgary, AB. Darryl Harr, the 2003 CASCAR Western Series champion, will also return to defend his title in 2003.
"We are delighted to welcome EMCO Limited to the CASCAR family, and are very excited that they have decided to take such a high-profile role within CASCAR by securing the title rights to the CASCAR EMCO Western Series." Stated CASCAR president Tony Novotny. "Western Canada is home to a substantial group of highly professional race teams and drivers, and also to a large number of potential corporate partners for our series. We set out to place a great deal more focus on developing the Western Series in 2003, and we are extremely pleased that EMCO - a highly successful, market-leading company - has partnered with us in achieving that goal.
The CASCAR EMCO Western Series operates 10 races in British Columbia, Alberta, and Saskatchewan. Over 150 race teams across the country compete in CASCAR's three series': the CASCAR EMCO Western Series, CARQUEST Sportsman Series, and the Super Series. The Super Series is Canada's top level of stock car racing.