Carhartt Clothing announces primary sponsorship of CASCAR team. Team RaceSportz to field Carhartt entry with associate support from the UA Dearborn, MI -- Carhartt Clothing recently announced a primary sponsorship program with Team RaceSportz of...
Carhartt Clothing announces primary sponsorship of CASCAR team.
Team RaceSportz to field Carhartt entry with associate support from the UA
Dearborn, MI -- Carhartt Clothing recently announced a primary sponsorship program with Team RaceSportz of Arnprior, ON. As the leading work apparel company in North America, Carhartt will be on the CASCAR SuperSeries number "8" entry driven by series rookie, Marc Miller. The team will contest a limited SuperSeries schedule in 2003 but have many marketing and promotional programs already in place. Also joining Carhartt will be the United Association of Journeyman & Apprentices (UA).
Established in 1889, Carhartt Clothing has become the leading work-wear and rugged outdoor apparel company in North America. Though they actively support outdoor sports, this will mark the first year Carhartt has become a primary sponsor of a motorsports program.
"As Carhartt continues to grow in Canada we feel that it is important to not only provide premium workwear for the Canadian worker but to also support that worker's hobbies and past-times," said Andrius Viskantas, Marketing & Communications Manager for Carhartt. "We feel that this new partnership with RaceSportz and CASCAR will help us to achieve these goals."
"RaceSportz is absolutely thrilled to be able to start this relationship with Carhartt," said Dave Connelly, Team RaceSportz owner. "Carhartt sets the industry standard in workwear and it is a fantastic tie-in with the fans that support CASCAR and our racing effort."
The driver of the number "8" Carhartt machine, Marc Miller, comes off a season of limited racing, working as a driver coach as well as test driver for RaceSportz and ShifterKart Illustrated Magazine. He competed in a limited number of shifterkart events and one CASCAR Sportsman event in 2002.
"We tested Marc at a few road course venues early last year and his performance was remarkable," said Connelly. "We also flew Marc up to Ottawa for his first oval-track experience in Canada and he impressed all of us with a runner-up finish, starting from the back no less, so we are definitely looking forward to him getting back in the car on a regular basis."
Miller began racing at age 12 and since has competed in stock cars in Southwest Virginia at age 14, worked for a top ARCA/USAC midget team and has acted as a professional instructor for Ford and Bondurant Racing School. Some of Miller's racing successes include National karting titles, four "rookie of the year" awards as well as winning in both Canadian F1200 and FF1600 competition.
In addition to the Carhartt Racing Super Series entry, Team RaceSportz will also field numerous CASCAR Sportsman entries in 2003 and is a large supporter of CASCAR and Canadian Stock Car Racing.
"We are delighted that Carhartt has decided to join the CASCAR family by becoming the sponsor of the number "8" RaceSportz entry," said Richard Coughlin, Director of Marketing for CASCAR. "Carhartt is a leader in their industry and CASCAR is proud to help them deliver their message to our fans and race teams."