CANADIAN TIRE SERIES CHAMPIONSHIP TROPHY UNVEILED AT BARRIE SPEEDWAY BARRIE, Ontario (September 9, 2007) -- Officials with NASCAR and Canadian Tire Corporation were on hand Saturday evening at Barrie Speedway as the national...
CANADIAN TIRE SERIES CHAMPIONSHIP TROPHY UNVEILED AT BARRIE SPEEDWAY
BARRIE, Ontario (September 9, 2007) -- Officials with NASCAR and Canadian Tire Corporation were on hand Saturday evening at Barrie Speedway as the national championship trophy for the NASCAR Canadian Tire Series presented by Sirius Satellite Radio was unveiled.
The unique trophy was presented just before an on-track autograph session and drivers' introductions for the ATTO 300. Drivers, team members and fans were all able to pose for pictures with the new hardware.
"This trophy represents our commitment and dedication to the NASCAR Canadian Tire Series presented by Sirius Satellite Radio," said Andrew Davies, Director of Automotive for Canadian Tire Corporation. "The first season of the Canadian Tire Series is an unqualified success. Virtually every race has come down to the final lap and the crowds have been tremendous.
"The best part of it is that we have only scratched the surface in this partnership with NASCAR and Sirius Satellite Radio. This is just the beginning for this series which will be around for many more years."
Canadian Tire Corporation operates more than 1,100 stores, gas bars and car washes in an inter-related network of businesses engaged in retail, financial services and petroleum. Canadian Tire Retail and its associate dealers together form one of Canada's best-known and most successful retailers with 464 stores in communities across Canada.
Richard Buck, NASCAR's director of touring series in North America, said that he was also excited about the new trophy and its significance.
"As NASCAR continues to grow stock car racing internationally, this beautiful trophy is a great way to honor our NASCAR Canadian Tire Series presented by Sirius Satellite Radio champions," said Buck. "Our partnership with Canadian Tire, Sirius Satellite Radio and countless other Canadian and American companies has been tremendous and we look forward to many, many more years of association."
Richard Coughlin, series director for the Canadian Tire Series, likes the history the trophy will create and the reward it will provide for the deserved champion.
"Having the trophy bear the name of each champion will provide a historical reference for each and every champion," Coughlin said. "Stock car racing in Canada has a storied history and the addition of NASCAR to that just further enhances it. To win the championship in this series requires a ton of work and this trophy is representative of that effort."
The trophy, designed by Jostens, weighs in at a substantial 75 pounds and reaches nearly three feet in height.
Last year, the Minneapolis, Minnesota-based Jostens became the exclusive designer and manufacturer of all NASCAR championship rings. They have created 27 of 41 Super Bowl championship rings for the National Football League, as well as, producing college football's Heisman Trophy.