TEAM ROBERTS SIGNS SPONSORSHIP DEAL WITH CAR SUPERMARKET RETAILER MOTORPOINT. Motorpoint, the highly successful UK car supermarket retailer who retails cars throughout the UK with discounts of up to 50%, announced that it will be a key sponsor...
TEAM ROBERTS SIGNS SPONSORSHIP DEAL WITH CAR SUPERMARKET RETAILER MOTORPOINT.
Motorpoint, the highly successful UK car supermarket retailer who retails cars throughout the UK with discounts of up to 50%, announced that it will be a key sponsor of the MotoGP heavyweights Team Roberts for the 2007 season. This makes the retailer the first of its kind to enter into such a high profile deal, usually the reserve of multi-national brands and companies.
The Oxfordshire-based race team will field the number 10 Honda powered KR212V bike carrying the eye-catching blue and red Motorpoint inspired livery, and will make its official public debut at the MotoGP season opener at the Losail circuit, Qatar, on March 10, 2007. Former World Champion American Kenny Roberts Jr, who claimed two podiums in 2006, will once again be riding for the team in this year's 18-round championship.
Commenting on the unprecedented sponsorship deal with Team Roberts, Gary Warren, Managing Director of Motorpoint, the UK's most successful car supermarket, explains: "We are looking for high profile sponsorship to extend the presence of the Motorpoint brand, and you don't get more exciting than MotoGP, it has a huge following in the UK, our relationship with a prominent racing team such as Team Roberts provides an ideal platform to evolve and gain greater exposure for the Motorpoint brand". Delighted at having Motorpoint as one of their key sponsors, Kenny Roberts Sr, Principal of Team Roberts, commented: "It is a real privilege to have the involvement of such a significant player in the automotive retail sector, and we look forward to a very exciting relationship which brings together two leading names from the respective fields. Our team has real commitment and confidence to build a very successful 2007 season and we are very excited that Motorpoint are a part of it".