Shanghai title sponsor announced

Shanghai Circuit announces MotoGP title sponsor Shanghai, April 15th, 2005 -- Shanghai International Circuit is pleased to announce that the title sponsorship of the 2005 MotoGP, which will take place in Shanghai on May 1st, has been granted ...

Shanghai Circuit announces MotoGP title sponsor

Shanghai, April 15th, 2005 -- Shanghai International Circuit is pleased to announce that the title sponsorship of the 2005 MotoGP, which will take place in Shanghai on May 1st, has been granted to taobao.com, one of China's most successful e-commerce websites.

Taobao.com was started in July 2003, and it is now the leading e-commerce trade platform in China.

The title sponsorship agreement includes a strategic cooperative partnership with Shanghai International Circuit. This involves taobao.com becoming the exclusive internet auction platform for the Shanghai International Circuit, participating fully in the life and event programme of the circuit.

Taobao.com has been involved in sponsorship with ESPN and other leading events. The agreement with Shanghai International Circuit is part of this policy of establishing the company's presence in sport sponsorships to heighten the level of brand recognition.

-www.icsh.sh.cn

Write a comment
Show comments
About this article
Series MotoGP