JiR Team Scot and Cotonella together in a partnership to unite sport, fashion and style JiR is pleased to announce a new partnership with Cotonella the new Official Supplier of JiR Team Scot. Cotonella is a well-known Italian brand involved in...
JiR Team Scot and Cotonella together in a partnership to unite sport, fashion and style
JiR is pleased to announce a new partnership with Cotonella the new Official Supplier of JiR Team Scot.
Cotonella is a well-known Italian brand involved in the production of underwear for men, women and children. The company was born in 1972 in the area of Bresciana and has been a very fast-growing brand ever since, reaching the production figure of 90,000 pieces of clothing a day, creating a very strong network of distribution and a strong area of export. A key target of Cotonella marketing is their participation as a main sponsor since 1996 to Miss Italia - the most prestigious national beauty contest in Italy.
MotoGP represents a sport, which is spectacular and which provides a maximum level of media visibility and sponsorship opportunity that Cotonella has decided to explore, a new arena which is inline with its own philosophy.
The partnership between JiR Team Scot and Cotonella began at the fantastic event of the Grand Prix of Italy last week at the Mugello circuit, where in the pit garage and on the starting grid the two riders Andrea Dovizioso and Yuki Takahashi were accompanied by Silvia Battisti, Miss Italia 2007, Federica di Bartolo, Miss Elegance Cotonella and Federica Nargi, Miss Cotonella.
At some of the European rounds of the MotoGP series, such as at the San Marino Grand Prix at Misano Adriatico, there will be more examples of how the power and grace of a motorcycle will be joined with a touch of beauty and elegance courtesy of JiR and Cotonella.
At the next round of the MotoGP championship at the Catalunya circuit near Barcelona, there wlll be two more Cotonella girls in the JiR Team Scot pit, who’s names are to be announced.