MotoGP
07 Aug
Event finished
14 Aug
Event finished
21 Aug
Event finished
11 Sep
Event finished
25 Sep
Event finished
09 Oct
Next event in
10 days
R
Aragon GP
16 Oct
Next event in
17 days
R
Teruel GP
23 Oct
Next event in
24 days
R
European GP
06 Nov
Next event in
38 days
R
Valencia GP
13 Nov
Next event in
45 days

Ducati could feature e-cigarette branding in 2018

shares
comments
Ducati could feature e-cigarette branding in 2018
By:

The factory Ducati MotoGP bikes could feature prominent e-cigarette branding this season, Motorsport.com understands.

Jorge Lorenzo and Andrea Dovizioso, Ducati Team
Detail Ducati MotoGP, Ducati Team
Bike of Jorge Lorenzo, Ducati Team
Detail Ducati MotoGP, Ducati Team
Bike of Jorge Lorenzo, Ducati Team

Although Ducati hasn't had Marlboro as an official title sponsor since 2010, it has maintained a close relationship with parent company Philip Morris, which also retains ties with the Ferrari Formula 1 team.

Now the tobacco giant is poised to market its IQOS brand of smokeless cigarettes in MotoGP this year, with a deal with Ducati expected to be finalised in the coming weeks.

Ducati revealed a new livery for 2018 at its launch event on Monday, featuring grey sections that have been added to the traditional red-and-white design.

It's believed the change is designed to accommodate IQOS logos that are set to appear on the factory GP18s of Jorge Lorenzo and Andrea Dovizioso ahead of the first round of the season in Qatar.

Philip Morris hopes the IQOS device can circumvent the advertising ban on traditional tobacco products, as it doesn't produce smoke or ash by only heating up the tobacco, instead of burning it.

The move comes in the wake of long-time Ducati partner TIM ending its sponsorship deal with the manufacturer at the end of last year.

This season will mark the first since the squad's debut MotoGP season in 2003 that its bikes will not carry the Italian telecom company's branding.

Got a MotoGP question you want answering? Tweet using the hashtag #MotoGPMailbag or email us at motogpmailbag@motorsport.com and our expert journalists will give you a response!

MotoGP needs football-style transfer window - Smith

Previous article

MotoGP needs football-style transfer window - Smith

Next article

Folger will not race in 2018 due to illness

Folger will not race in 2018 due to illness
Load comments

About this article

Series MotoGP
Teams Ducati Team
Author Franco Nugnes